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Online-retailer pricing and order strategies based on the quality of fresh agricultural products and distribution preference of consumers

Online-retailer pricing and order strategies based on the quality of fresh agricultural products... Under the e-commerce of fresh agricultural products, this article focuses on the issue that how consumers' preference towards delivery speed and quality of fresh agricultural products affect ordering strategies of the supply chain. Through elasticity indexes of the quality of fresh agricultural products and consumers' bias towards distribution speed, this article reflects consumers' preference to distribution speed and sensitivity of agricultural products' freshness, and further fixes the pricing and ordering model of profits maximisation which is based on powerful online-retailer's expectation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Internet Manufacturing and Services Inderscience Publishers

Online-retailer pricing and order strategies based on the quality of fresh agricultural products and distribution preference of consumers

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd
ISSN
1751-6048
eISSN
1751-6056
DOI
10.1504/IJIMS.2017.087802
Publisher site
See Article on Publisher Site

Abstract

Under the e-commerce of fresh agricultural products, this article focuses on the issue that how consumers' preference towards delivery speed and quality of fresh agricultural products affect ordering strategies of the supply chain. Through elasticity indexes of the quality of fresh agricultural products and consumers' bias towards distribution speed, this article reflects consumers' preference to distribution speed and sensitivity of agricultural products' freshness, and further fixes the pricing and ordering model of profits maximisation which is based on powerful online-retailer's expectation.

Journal

International Journal of Internet Manufacturing and ServicesInderscience Publishers

Published: Jan 1, 2017

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