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Online micro-investor confidence and alternative financing of VSE/SME in Côte d'Ivoire: a scoping study of crowdfunding

Online micro-investor confidence and alternative financing of VSE/SME in Côte d'Ivoire: a scoping... This paper aims to identify the various aspects of online micro-investor confidence likely to influence the alternative financing of VSE/SMEs in Côte d'Ivoire through crowdfunding. Based on the literature on online investor confidence and alternative financing, a conceptual model has been developed. This model was compared with the field research through 25 semi-structured one-on-one interviews conducted with potential micro-investors in the cities of Abidjan and Bouake. The results of the thematic content analysis (transcript and word occurrence) show that credibility, integrity and benevolence of the crowdfunding platform are key factors of online micro-investor confidence likely to influence the alternative financing of VSE/SMEs in Côte d'Ivoire. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png African Journal of Accounting, Auditing and Finance Inderscience Publishers

Online micro-investor confidence and alternative financing of VSE/SME in Côte d'Ivoire: a scoping study of crowdfunding

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd
ISSN
2046-8083
eISSN
2046-8091
DOI
10.1504/AJAAF.2021.116837
Publisher site
See Article on Publisher Site

Abstract

This paper aims to identify the various aspects of online micro-investor confidence likely to influence the alternative financing of VSE/SMEs in Côte d'Ivoire through crowdfunding. Based on the literature on online investor confidence and alternative financing, a conceptual model has been developed. This model was compared with the field research through 25 semi-structured one-on-one interviews conducted with potential micro-investors in the cities of Abidjan and Bouake. The results of the thematic content analysis (transcript and word occurrence) show that credibility, integrity and benevolence of the crowdfunding platform are key factors of online micro-investor confidence likely to influence the alternative financing of VSE/SMEs in Côte d'Ivoire.

Journal

African Journal of Accounting, Auditing and FinanceInderscience Publishers

Published: Jan 1, 2021

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