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Multisensory fashion communication media towards impression management

Multisensory fashion communication media towards impression management This paper shows the design of two fashion accessories, sound perfume and light perfume that we created to see whether multisensory stimulations can manage users impressions formed about themselves by their partner during face-to-face conversations. Each system targets a different function of impression management. Sound perfume uses auditory and olfactory stimulations along with the eye contact interaction technique to focus on the presentational aspect of impression management. Light perfume uses visual and olfactory stimulations along with the mirroring interaction technique for the affect function of impression management. We also show the results of a preliminary study to test whether the systems worked as designed. Keywords: fashion communication media; multisensory; sound perfume; light perfume; sound; lighting; perfume; wearable accessory; first impression; mirroring; face-to-face interaction; impression management. Reference to this paper should be made as follows: Choi, Y. and Cheok, A.D. (2015) `Multisensory fashion communication media towards impression management', Int. J. Arts and Technology, Vol. 8, No. 4, pp.364­381. Biographical notes: Yongsoon Choi is an Assistant Professor at Department of Art & Technology at Sogang University, Seoul, Korea. He was a Researcher at the Keio-NUS CUTE Center at the National University of Singapore and Keio Media Design Research Institute, Japan http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Arts and Technology Inderscience Publishers

Multisensory fashion communication media towards impression management

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Publisher
Inderscience Publishers
Copyright
Copyright © 2015 Inderscience Enterprises Ltd.
ISSN
1754-8853
eISSN
1754-8861
DOI
10.1504/IJART.2015.073584
Publisher site
See Article on Publisher Site

Abstract

This paper shows the design of two fashion accessories, sound perfume and light perfume that we created to see whether multisensory stimulations can manage users impressions formed about themselves by their partner during face-to-face conversations. Each system targets a different function of impression management. Sound perfume uses auditory and olfactory stimulations along with the eye contact interaction technique to focus on the presentational aspect of impression management. Light perfume uses visual and olfactory stimulations along with the mirroring interaction technique for the affect function of impression management. We also show the results of a preliminary study to test whether the systems worked as designed. Keywords: fashion communication media; multisensory; sound perfume; light perfume; sound; lighting; perfume; wearable accessory; first impression; mirroring; face-to-face interaction; impression management. Reference to this paper should be made as follows: Choi, Y. and Cheok, A.D. (2015) `Multisensory fashion communication media towards impression management', Int. J. Arts and Technology, Vol. 8, No. 4, pp.364­381. Biographical notes: Yongsoon Choi is an Assistant Professor at Department of Art & Technology at Sogang University, Seoul, Korea. He was a Researcher at the Keio-NUS CUTE Center at the National University of Singapore and Keio Media Design Research Institute, Japan

Journal

International Journal of Arts and Technology – Inderscience Publishers

Published: Jan 1, 2015

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