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Mentoring, social media, and Gen Y employees' intention to stay: towards a conceptual model

Mentoring, social media, and Gen Y employees' intention to stay: towards a conceptual model In the present competitive business environment, organisations are far more focusing on their employees. The workforce is undergoing tremendous transformation characterised by the influx of Gen Y employees, making them the significant segment of the workforce. However, they are inherently different in attitude and work ethics from their predecessors, and have a strong tendency to switch jobs frequently. Thus, it is imperative to effectively retain this generation for organisational sustainability. Therefore, this study aims to explore certain human resource interventions for the retention of Gen Y employees. Furthermore, consistent with the extant literature, this study presents a conceptual model integrating mentoring and social media to retain Gen Y employees. The conceptual model is significant for scholars as well as professionals. It provides useful insights to assist management in bolstering the retention rates among Gen Y employees. Future avenues of research are also recommended thereafter. Keywords: human resource; Gen Y; retention; mentoring; social media; competency development; affective commitment; intention to stay; Gen Y engagement; social exchange. Reference to this paper should be made as follows: Naim, M.F. and Lenka, U. (2017) `: towards a conceptual model', Int. J. Business and Systems Research, Vol. 11, Nos. 1/2, pp.28­41. Biographical notes: http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Business and Systems Research Inderscience Publishers

Mentoring, social media, and Gen Y employees' intention to stay: towards a conceptual model

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Publisher
Inderscience Publishers
Copyright
Copyright © 2017 Inderscience Enterprises Ltd.
ISSN
1751-200X
eISSN
1751-2018
DOI
10.1504/IJBSR.2017.080832
Publisher site
See Article on Publisher Site

Abstract

In the present competitive business environment, organisations are far more focusing on their employees. The workforce is undergoing tremendous transformation characterised by the influx of Gen Y employees, making them the significant segment of the workforce. However, they are inherently different in attitude and work ethics from their predecessors, and have a strong tendency to switch jobs frequently. Thus, it is imperative to effectively retain this generation for organisational sustainability. Therefore, this study aims to explore certain human resource interventions for the retention of Gen Y employees. Furthermore, consistent with the extant literature, this study presents a conceptual model integrating mentoring and social media to retain Gen Y employees. The conceptual model is significant for scholars as well as professionals. It provides useful insights to assist management in bolstering the retention rates among Gen Y employees. Future avenues of research are also recommended thereafter. Keywords: human resource; Gen Y; retention; mentoring; social media; competency development; affective commitment; intention to stay; Gen Y engagement; social exchange. Reference to this paper should be made as follows: Naim, M.F. and Lenka, U. (2017) `: towards a conceptual model', Int. J. Business and Systems Research, Vol. 11, Nos. 1/2, pp.28­41. Biographical notes:

Journal

International Journal of Business and Systems ResearchInderscience Publishers

Published: Jan 1, 2017

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