Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Impact of perceived website cues on purchase experience and e-purchase intention of online apparel buyers

Impact of perceived website cues on purchase experience and e-purchase intention of online... The purpose of this research is to evaluate the impact of perceived website cues of apparel retailers' websites on customers' purchase experience and online buying intention of apparel consumers. For this, survey data was collected with the help of a structured questionnaire using five-point Likert scale from 160 working professionals within the age group of 25-60 years from Delhi/NCR region employing purposive and quota sampling. Exploratory factor analysis revealed existence of four apparel website attributes namely product information, privacy and security, customer service and navigation. Regression analysis results showed that there is a significant influence of privacy and security, customer service and navigation attributes of apparel websites on buyers purchase experience and e-purchase intention. The paper attempts to fill the void in the literature by shedding light on the influence of apparel website cues on purchase experience and e-purchase intention of Generation X and Generation Y apparel buyers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Electronic Business Inderscience Publishers

Impact of perceived website cues on purchase experience and e-purchase intention of online apparel buyers

Loading next page...
 
/lp/inderscience-publishers/impact-of-perceived-website-cues-on-purchase-experience-and-e-purchase-3yjgx3foSO

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd
ISSN
1470-6067
eISSN
1741-5063
DOI
10.1504/ijeb.2022.121978
Publisher site
See Article on Publisher Site

Abstract

The purpose of this research is to evaluate the impact of perceived website cues of apparel retailers' websites on customers' purchase experience and online buying intention of apparel consumers. For this, survey data was collected with the help of a structured questionnaire using five-point Likert scale from 160 working professionals within the age group of 25-60 years from Delhi/NCR region employing purposive and quota sampling. Exploratory factor analysis revealed existence of four apparel website attributes namely product information, privacy and security, customer service and navigation. Regression analysis results showed that there is a significant influence of privacy and security, customer service and navigation attributes of apparel websites on buyers purchase experience and e-purchase intention. The paper attempts to fill the void in the literature by shedding light on the influence of apparel website cues on purchase experience and e-purchase intention of Generation X and Generation Y apparel buyers.

Journal

International Journal of Electronic BusinessInderscience Publishers

Published: Jan 1, 2022

There are no references for this article.