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Identifying and measuring the success factors of mobile business services

Identifying and measuring the success factors of mobile business services This paper identifies the success factors of mobile business services through a case study. Our study showed that the success factors of mobile business services are varied, ranging from positive effects on the image of the service provider to time savings in the business processes of customer organisation. In addition, this study showed that the usability of the service has marked effects on business performance. In addition to identifying the success factors, this study presented concrete ideas on how the factors can be measured. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Knowledge Management Studies Inderscience Publishers

Identifying and measuring the success factors of mobile business services

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd. All rights reserved
ISSN
1743-8268
eISSN
1743-8276
DOI
10.1504/IJKMS.2008.016443
Publisher site
See Article on Publisher Site

Abstract

This paper identifies the success factors of mobile business services through a case study. Our study showed that the success factors of mobile business services are varied, ranging from positive effects on the image of the service provider to time savings in the business processes of customer organisation. In addition, this study showed that the usability of the service has marked effects on business performance. In addition to identifying the success factors, this study presented concrete ideas on how the factors can be measured.

Journal

International Journal of Knowledge Management StudiesInderscience Publishers

Published: Jan 1, 2008

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