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Factors affecting the adoption of internet banking in Greece

Factors affecting the adoption of internet banking in Greece The effect of nine factors on internet banking acceptance is empirically tested, using structural equation modelling. The technology acceptance model was used as the theoretical framework on which a hypothesis was constructed for the association among the model’s variables. The results indicate that the quality of internet connection is a strong influencing factor, as is the perceived security of transactions, with both having a strong effect on actual internet banking use. Individuals’ willingness to use the service is also significantly affected by these two factors, and can be substantially impaired by an inherent resistance to change. This resistance can be eroded if individuals are made aware of the advantages, such as a saving of time and an increase in convenience, to be gained from shifting to online transactions, and if individuals are reassured about the safety of their transactions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Applied Systemic Studies Inderscience Publishers

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd. All rights reserved
ISSN
1751-0589
eISSN
1751-0597
DOI
10.1504/IJASS.2014.065694
Publisher site
See Article on Publisher Site

Abstract

The effect of nine factors on internet banking acceptance is empirically tested, using structural equation modelling. The technology acceptance model was used as the theoretical framework on which a hypothesis was constructed for the association among the model’s variables. The results indicate that the quality of internet connection is a strong influencing factor, as is the perceived security of transactions, with both having a strong effect on actual internet banking use. Individuals’ willingness to use the service is also significantly affected by these two factors, and can be substantially impaired by an inherent resistance to change. This resistance can be eroded if individuals are made aware of the advantages, such as a saving of time and an increase in convenience, to be gained from shifting to online transactions, and if individuals are reassured about the safety of their transactions.

Journal

International Journal of Applied Systemic StudiesInderscience Publishers

Published: Jan 1, 2014

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