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Exploring the relationship between governance, tie strength, and NPD performance

Exploring the relationship between governance, tie strength, and NPD performance This paper examines the impact of governance modes (norm of flexibility, trust, and monitoring) on NPD cycle time and the mediating role of relational ties strength. Our sample consists of 112 firms that were involved in NPD relationships. The results of structural equation modelling suggest that the trust and norm of flexibility are positively related to strength of relational ties while monitoring and strength of relational ties are not significantly related. On the other hand, relational ties strength is positively related to NPD cycle time. Results also show that the impact of trust and norm of flexibility on NPD cycle time are mediated by the strength of relational ties. Finally, implications for research, theory, and practice are discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Applied Systemic Studies Inderscience Publishers

Exploring the relationship between governance, tie strength, and NPD performance

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd. All rights reserved
ISSN
1751-0589
eISSN
1751-0597
DOI
10.1504/IJASS.2013.053347
Publisher site
See Article on Publisher Site

Abstract

This paper examines the impact of governance modes (norm of flexibility, trust, and monitoring) on NPD cycle time and the mediating role of relational ties strength. Our sample consists of 112 firms that were involved in NPD relationships. The results of structural equation modelling suggest that the trust and norm of flexibility are positively related to strength of relational ties while monitoring and strength of relational ties are not significantly related. On the other hand, relational ties strength is positively related to NPD cycle time. Results also show that the impact of trust and norm of flexibility on NPD cycle time are mediated by the strength of relational ties. Finally, implications for research, theory, and practice are discussed.

Journal

International Journal of Applied Systemic StudiesInderscience Publishers

Published: Jan 1, 2013

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