Examining customers' perception of electronic shopping mall's e-service quality
Examining customers' perception of electronic shopping mall's e-service quality
Li, Xin Tong; Rahman, Abdul; Connie, Gan; Osman, Zahir
2020-01-01 00:00:00
This paper aims to examine consumers' perception of shopping malls e-service quality. The phenomenal growth of e-commerce and the gap in the current e-service quality literature has necessitated this study. The growth of many large-scale online shopping platforms such as Amazon.com, T-mall and JD.com has contribute immensely to the economic growth globally. This study has utilised a quantitative approach via structural equation modelling (SEM) to analyses its findings. Efficiency, trust, reliability, and privacy are key dimensions of e-service quality model. Theoretical and managerial implications are discussed with future research directions.
http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.pngInternational Journal of Services, Economics and ManagementInderscience Publishershttp://www.deepdyve.com/lp/inderscience-publishers/examining-customers-perception-of-electronic-shopping-mall-s-e-service-2O0J18vuur
Examining customers' perception of electronic shopping mall's e-service quality
This paper aims to examine consumers' perception of shopping malls e-service quality. The phenomenal growth of e-commerce and the gap in the current e-service quality literature has necessitated this study. The growth of many large-scale online shopping platforms such as Amazon.com, T-mall and JD.com has contribute immensely to the economic growth globally. This study has utilised a quantitative approach via structural equation modelling (SEM) to analyses its findings. Efficiency, trust, reliability, and privacy are key dimensions of e-service quality model. Theoretical and managerial implications are discussed with future research directions.
Journal
International Journal of Services, Economics and Management
– Inderscience Publishers
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