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- Publisher
- Inderscience Publishers
- Copyright
- Copyright © Inderscience Enterprises Ltd. All rights reserved
- ISSN
- 1746-0069
- eISSN
- 1746-0077
- DOI
- 10.1504/IJEF.2012.046594
- Publisher site
- See Article on Publisher Site
Abstract
Organisations are increasingly turning to Content Management Systems (CMS) to handle the delivery of information to stakeholders. For companies hoping to supply to the mobile demand there are two options: either create duplicate information for mobile devices or leverage their existing CMS data. As the creation of duplicate information is often excessively time consuming and costly, leveraging existing content and repurposing it to a mobile friendly format is the optimal route. This paper explores the case of Oakland County's eGovernment in this endeavor, and proposes a three–stage approach involving a Process Transformation Framework (PTF), a Mobile Content Platform (MCP), and an Asset Leverage Strategy (ALS), that affords flexibility, scalability and reuse of existing digital content by organisations for the mobile channel. In addition, the requisite market research to identify the web content and services of greatest value proposition to a government's constituents (residents) is presented.
Journal
International Journal of Electronic Finance – Inderscience Publishers
Published: Jan 1, 2012