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Empirical investigation on consumer purchase intentions in a growing competitive marketing environment

Empirical investigation on consumer purchase intentions in a growing competitive marketing... The paper aims to build an empirically proven model of variables that influence consumer purchase intentions in a growing competitive marketing environment. The research identified that the entire marketing mix variables viz. product attributes, price attributes, promotion attributes and place/distribution attributes have a significant impact over consumer purchase intentions in a growing competitive environment. However, product and price attributes enjoy more influence than that of other variables. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Electronic Finance Inderscience Publishers

Empirical investigation on consumer purchase intentions in a growing competitive marketing environment

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd. All rights reserved
ISSN
1746-0069
eISSN
1746-0077
DOI
10.1504/IJEF.2012.051174
Publisher site
See Article on Publisher Site

Abstract

The paper aims to build an empirically proven model of variables that influence consumer purchase intentions in a growing competitive marketing environment. The research identified that the entire marketing mix variables viz. product attributes, price attributes, promotion attributes and place/distribution attributes have a significant impact over consumer purchase intentions in a growing competitive environment. However, product and price attributes enjoy more influence than that of other variables.

Journal

International Journal of Electronic FinanceInderscience Publishers

Published: Jan 1, 2012

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