Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/inderscience-publishers/empirical-investigation-on-consumer-purchase-intentions-in-a-growing-Y6ODKzskT3
- Publisher
- Inderscience Publishers
- Copyright
- Copyright © Inderscience Enterprises Ltd. All rights reserved
- ISSN
- 1746-0069
- eISSN
- 1746-0077
- DOI
- 10.1504/IJEF.2012.051174
- Publisher site
- See Article on Publisher Site
Abstract
The paper aims to build an empirically proven model of variables that influence consumer purchase intentions in a growing competitive marketing environment. The research identified that the entire marketing mix variables viz. product attributes, price attributes, promotion attributes and place/distribution attributes have a significant impact over consumer purchase intentions in a growing competitive environment. However, product and price attributes enjoy more influence than that of other variables.
Journal
International Journal of Electronic Finance – Inderscience Publishers
Published: Jan 1, 2012