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Effects of a virtual citizen community: the case of Expo Zaragoza 2008

Effects of a virtual citizen community: the case of Expo Zaragoza 2008 'Expo Zaragoza 2008' is an important initiative that will determine the future of Zaragoza (Spain). However, the success of a hallmark event depends on the citizens' collaboration with public institutions. In this way, this paper analyses the influence of citizen participation on a virtual community, focused on the Expo Zaragoza 2008, on the citizen commitment to the event and the image of public institutions taking part in it. Besides, we analyse the effect that a positive attitude towards the event has on the intentions to join that virtual community. Data, collected with a questionnaire sent to citizen associations in Zaragoza, show that a positive attitude increases the participation in a virtual social net focused on Expo Zaragoza 2008. In the same way, this virtual community increases citizen commitment to the event and improves the image of public institutions that participate in the community. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Electronic Government, an International Journal Inderscience Publishers

Effects of a virtual citizen community: the case of Expo Zaragoza 2008

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd. All rights reserved
ISSN
1740-7494
eISSN
1740-7508
DOI
10.1504/EG.2008.016643
Publisher site
See Article on Publisher Site

Abstract

'Expo Zaragoza 2008' is an important initiative that will determine the future of Zaragoza (Spain). However, the success of a hallmark event depends on the citizens' collaboration with public institutions. In this way, this paper analyses the influence of citizen participation on a virtual community, focused on the Expo Zaragoza 2008, on the citizen commitment to the event and the image of public institutions taking part in it. Besides, we analyse the effect that a positive attitude towards the event has on the intentions to join that virtual community. Data, collected with a questionnaire sent to citizen associations in Zaragoza, show that a positive attitude increases the participation in a virtual social net focused on Expo Zaragoza 2008. In the same way, this virtual community increases citizen commitment to the event and improves the image of public institutions that participate in the community.

Journal

Electronic Government, an International JournalInderscience Publishers

Published: Jan 1, 2008

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