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Determinants of consumers' frequency of eating out: implication for the restaurant business in India

Determinants of consumers' frequency of eating out: implication for the restaurant business in India This article has examined the determinants of consumers' frequency of eating out through primary survey conducted on 157 urban respondents, interviewed through a structured questionnaire. Of the total respondents, 41% of respondents reported eating out more than four times in a month. The estimates of Poisson count regression model (PCRM) indicate that consumers' high frequency of eating out was significantly prominent among males, young, self-employed, vegetarian, prefer Indian cuisine, spend less than 1,000 rupees per visit and get regular advertising messages. In the end, the study also presents the implication for development of restaurant industry. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Services, Economics and Management Inderscience Publishers

Determinants of consumers' frequency of eating out: implication for the restaurant business in India

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd
ISSN
1753-0822
eISSN
1753-0830
DOI
10.1504/IJSEM.2021.119909
Publisher site
See Article on Publisher Site

Abstract

This article has examined the determinants of consumers' frequency of eating out through primary survey conducted on 157 urban respondents, interviewed through a structured questionnaire. Of the total respondents, 41% of respondents reported eating out more than four times in a month. The estimates of Poisson count regression model (PCRM) indicate that consumers' high frequency of eating out was significantly prominent among males, young, self-employed, vegetarian, prefer Indian cuisine, spend less than 1,000 rupees per visit and get regular advertising messages. In the end, the study also presents the implication for development of restaurant industry.

Journal

International Journal of Services, Economics and Management – Inderscience Publishers

Published: Jan 1, 2021

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