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Continuance intention model for mobile banking

Continuance intention model for mobile banking This paper attempts to report a study investigating the impact of personal innovativeness in information technology (PIIT) and social influence on user continuance intention towards mobile banking. A survey was conducted among undergraduate and graduate mobile banking users in a regional university. Logistic regression procedures were deployed to analyse valid data points. The study found that among well-educated mobile banking users, user personal innovativeness as measured by PIIT and perceived usefulness, the determinants of initial adoption, remain as strong determinants of user continuance intention. PIIT also remains as the antecedent of perceived ease of use. Social influence has changed the pattern of influence on mobile banking continuance intention. Keywords: mobile banking; personal innovativeness; social influence; TAM; technology acceptance model; mobile banking continuance intention; International Journal of Electronic Finance. Reference to this paper should be made as follows: Azam, A. (2015) `Continuance intention model for mobile banking', Int. J. Electronic Finance, Vol. 8, Nos. 2/3/4, pp.169­188. Biographical notes: Afshan Azam is an Assistant Professor at the College of Business Administration, Dar Al Uloom University, Riyadh, KSA. She accomplished her PhD from College of Economy and Business Administration, Chongqing University, PR China. She has a vast experience of industrial research http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Electronic Finance Inderscience Publishers

Continuance intention model for mobile banking

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Publisher
Inderscience Publishers
Copyright
Copyright © 2015 Inderscience Enterprises Ltd.
ISSN
1746-0069
eISSN
1746-0077
DOI
10.1504/IJEF.2015.070534
Publisher site
See Article on Publisher Site

Abstract

This paper attempts to report a study investigating the impact of personal innovativeness in information technology (PIIT) and social influence on user continuance intention towards mobile banking. A survey was conducted among undergraduate and graduate mobile banking users in a regional university. Logistic regression procedures were deployed to analyse valid data points. The study found that among well-educated mobile banking users, user personal innovativeness as measured by PIIT and perceived usefulness, the determinants of initial adoption, remain as strong determinants of user continuance intention. PIIT also remains as the antecedent of perceived ease of use. Social influence has changed the pattern of influence on mobile banking continuance intention. Keywords: mobile banking; personal innovativeness; social influence; TAM; technology acceptance model; mobile banking continuance intention; International Journal of Electronic Finance. Reference to this paper should be made as follows: Azam, A. (2015) `Continuance intention model for mobile banking', Int. J. Electronic Finance, Vol. 8, Nos. 2/3/4, pp.169­188. Biographical notes: Afshan Azam is an Assistant Professor at the College of Business Administration, Dar Al Uloom University, Riyadh, KSA. She accomplished her PhD from College of Economy and Business Administration, Chongqing University, PR China. She has a vast experience of industrial research

Journal

International Journal of Electronic FinanceInderscience Publishers

Published: Jan 1, 2015

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