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Commercialisation of new products developed in R&D for the green product

Commercialisation of new products developed in R&D for the green product In the present competitive business environment, rapid concept to commercialisation is a need of the minute for any business growth. Product Commercialisation is influenced by the innovative technologies launched at the appropriate time and cost. The intension is to identify the factors affecting the product commercialisation and focusing on those factors. Data analysis by creating the detailed questionnaire and answer (Q&A) was done to capture the voice of the users on three major categories: The product ‘green LED task light’ used as a vehicle to understand the commercialisation process, the road blocks and the aiding factors. This paper provides the guidelines to enhance commercialisation of green products. Based on these gap analyses recommendations are provided to enhance commercialisation of new products developed (NPD) in R&D for the green environment. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Business Performance and Supply Chain Modelling Inderscience Publishers

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd. All rights reserved
ISSN
1758-9401
eISSN
1758-941X
DOI
10.1504/IJBPSCM.2012.048300
Publisher site
See Article on Publisher Site

Abstract

In the present competitive business environment, rapid concept to commercialisation is a need of the minute for any business growth. Product Commercialisation is influenced by the innovative technologies launched at the appropriate time and cost. The intension is to identify the factors affecting the product commercialisation and focusing on those factors. Data analysis by creating the detailed questionnaire and answer (Q&A) was done to capture the voice of the users on three major categories: The product ‘green LED task light’ used as a vehicle to understand the commercialisation process, the road blocks and the aiding factors. This paper provides the guidelines to enhance commercialisation of green products. Based on these gap analyses recommendations are provided to enhance commercialisation of new products developed (NPD) in R&D for the green environment.

Journal

International Journal of Business Performance and Supply Chain ModellingInderscience Publishers

Published: Jan 1, 2012

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