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Challenges of consumer–based innovations and start–ups in ICT business

Challenges of consumer–based innovations and start–ups in ICT business The contemporary global environment and digitalisation provide new kinds of business opportunities in the context of internet-based media. On the general level, profitable business models might be easy to understand but challenging to implement on the technical level (cf. Google, Facebook). New digital solutions are easy to use and familiarise with, which provides opportunities for business inventions also to those who are not specialised in digital programming. How to exploit innovation in this kind of a case? This paper is focused on the potential choices on the innovation path in Information Communication Technology (ICT) start-ups and in prevailing ICT companies (intrapreneurship) using the framework of Supply Chain Management (SCM). Keywords: innovator; innovation path; SCM; supply chain management; ICT; information communication technology; start-ups. Reference to this paper should be made as follows: Rusko, R. (2015) `Challenges of consumer-based innovations and start-ups in ICT business', Int. J. Technoentrepreneurship, Vol. 3, No. 1, pp.1­16. Biographical notes: Rauno Rusko, PhD, is a Lecturer of Management and Organisations in the Faculty of Tourism and Business in the University of Lapland, Finland. He has research interests in entrepreneurship and cooperation and networking of enterprises in several branches, e.g., in tourism, ICT and in forest http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Technoentrepreneurship Inderscience Publishers

Challenges of consumer–based innovations and start–ups in ICT business

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Publishers
ISSN
1746-5370
eISSN
1746-5389
DOI
10.1504/IJTE.2015.067079
Publisher site
See Article on Publisher Site

Abstract

The contemporary global environment and digitalisation provide new kinds of business opportunities in the context of internet-based media. On the general level, profitable business models might be easy to understand but challenging to implement on the technical level (cf. Google, Facebook). New digital solutions are easy to use and familiarise with, which provides opportunities for business inventions also to those who are not specialised in digital programming. How to exploit innovation in this kind of a case? This paper is focused on the potential choices on the innovation path in Information Communication Technology (ICT) start-ups and in prevailing ICT companies (intrapreneurship) using the framework of Supply Chain Management (SCM). Keywords: innovator; innovation path; SCM; supply chain management; ICT; information communication technology; start-ups. Reference to this paper should be made as follows: Rusko, R. (2015) `Challenges of consumer-based innovations and start-ups in ICT business', Int. J. Technoentrepreneurship, Vol. 3, No. 1, pp.1­16. Biographical notes: Rauno Rusko, PhD, is a Lecturer of Management and Organisations in the Faculty of Tourism and Business in the University of Lapland, Finland. He has research interests in entrepreneurship and cooperation and networking of enterprises in several branches, e.g., in tourism, ICT and in forest

Journal

International Journal of TechnoentrepreneurshipInderscience Publishers

Published: Jan 1, 2015

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