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An empirical investigation on competitiveness in electronic commerce performance

An empirical investigation on competitiveness in electronic commerce performance Internet technology development promotes the use of the internet population surge. When consumers are familiar with online shopping services, service quality requirements will increase. Operating electronic stores (e-store) needs an understanding of the groups of network shopping behaviour, and the continuation of optimising service quality. In this study, the VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) is used for the three cases of data collection and analysis to understand the e-stores in order to improve performance and management. Finally, the results of the VIKOR method suggest no similarity among the various dimensions and criteria of these three e-stores, each has its advantages and disadvantages. Therefore, the managers can determine their customers' needs and identify any gaps through this formula. Furthermore, the above findings can help them to develop suitable solutions and achieve ideal levels of aspiration. As such, this research provides a further understanding of the management approach for e-store business. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Applied Systemic Studies Inderscience Publishers

An empirical investigation on competitiveness in electronic commerce performance

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd
ISSN
1751-0589
eISSN
1751-0597
DOI
10.1504/IJASS.2017.089973
Publisher site
See Article on Publisher Site

Abstract

Internet technology development promotes the use of the internet population surge. When consumers are familiar with online shopping services, service quality requirements will increase. Operating electronic stores (e-store) needs an understanding of the groups of network shopping behaviour, and the continuation of optimising service quality. In this study, the VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) is used for the three cases of data collection and analysis to understand the e-stores in order to improve performance and management. Finally, the results of the VIKOR method suggest no similarity among the various dimensions and criteria of these three e-stores, each has its advantages and disadvantages. Therefore, the managers can determine their customers' needs and identify any gaps through this formula. Furthermore, the above findings can help them to develop suitable solutions and achieve ideal levels of aspiration. As such, this research provides a further understanding of the management approach for e-store business.

Journal

International Journal of Applied Systemic StudiesInderscience Publishers

Published: Jan 1, 2017

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