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An empirical examination of the role of joint new product development in industrial buyer?seller relationship

An empirical examination of the role of joint new product development in industrial buyer?seller... From the theoretical perspective of transaction cost economics, cooperative relationships between firms reflect the increased use of non-market governance. In addition to transaction cost, transaction value is also important to governance decision-making. Governance mechanisms can advantageously incorporate features that both enhance transaction value and minimise transaction costs. The objective of this study is to examine the associations among supplier's assets specificity, Joint New Product Development (JNPD) and Relationship Performance (RP). The conceptual model is empirically tested using cross-sectional survey data, based on the administration of mail questionnaires to key informants within a sample of Taiwanese contract manufacturers of information products. It is found that the JNPD activities were positively related to the supplier's RP. The supplier's Domain Knowledge Specificity (DKS) and Site Specificity (SS) positively influence the degree of JNPD. Besides, RP is positively associated with supplier's DKS. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Services Operations and Informatics Inderscience Publishers

An empirical examination of the role of joint new product development in industrial buyer?seller relationship

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd. All rights reserved
ISSN
1741-539X
eISSN
1741-5403
Publisher site
See Article on Publisher Site

Abstract

From the theoretical perspective of transaction cost economics, cooperative relationships between firms reflect the increased use of non-market governance. In addition to transaction cost, transaction value is also important to governance decision-making. Governance mechanisms can advantageously incorporate features that both enhance transaction value and minimise transaction costs. The objective of this study is to examine the associations among supplier's assets specificity, Joint New Product Development (JNPD) and Relationship Performance (RP). The conceptual model is empirically tested using cross-sectional survey data, based on the administration of mail questionnaires to key informants within a sample of Taiwanese contract manufacturers of information products. It is found that the JNPD activities were positively related to the supplier's RP. The supplier's Domain Knowledge Specificity (DKS) and Site Specificity (SS) positively influence the degree of JNPD. Besides, RP is positively associated with supplier's DKS.

Journal

International Journal of Services Operations and InformaticsInderscience Publishers

Published: Jan 1, 2007

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