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In order to categorise business as `good' one must choose what characterises `Good Business'. We argue that, over the past 60 years, many business students and managers have been prepared to accept unquestioningly what they are told good business characteristics are, without relating those characteristics to societal and environmental wellbeing. Business has created many problems in society. In recent times business leaders have obtained huge power in society, but they have been excused building ethical considerations in to their decision models. Unless we build ethical considerations in to our deliberations, the world as we know it may collapse due to failures in the ecosystems, or rebellion from the huge number of intolerably poor people. Those responsible for management education must help future managers recognise the need for self-constructed ethical decision models in society. Keywords: sustainability; ethics; business; modernity; neoclassical economics; accounting education. Reference to this paper should be made as follows: Sharma, U. and Kelly, M. (2016) `: the need for ethical deliberation and sustainability', African J. Accounting, Auditing and Finance, Vol. 5, No. 3, pp.181192. Biographical notes: Umesh Sharma is an Associate Professor of Accounting at the University of Waikato in New Zeeland. His research interests are
African Journal of Accounting, Auditing and Finance – Inderscience Publishers
Published: Jan 1, 2016
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