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Advice through mice: individual and advisor-system differences in online recommendations

Advice through mice: individual and advisor-system differences in online recommendations Internet advice and recommendations technologies provide innumerable ways for companies to help consumers make choices. However, basic questions about the acceptance and usefulness of online advice remain unanswered. A large web-based survey found differences in use of advice sources and topics, trust and confidence in human versus automated advice and preferences for advice speed and ease of use. Tactics and strategies for web vendor implementation of online advice systems are discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Web Engineering and Technology Inderscience Publishers

Advice through mice: individual and advisor-system differences in online recommendations

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd. All rights reserved
ISSN
1476-1289
eISSN
1741-9212
Publisher site
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Abstract

Internet advice and recommendations technologies provide innumerable ways for companies to help consumers make choices. However, basic questions about the acceptance and usefulness of online advice remain unanswered. A large web-based survey found differences in use of advice sources and topics, trust and confidence in human versus automated advice and preferences for advice speed and ease of use. Tactics and strategies for web vendor implementation of online advice systems are discussed.

Journal

International Journal of Web Engineering and Technology – Inderscience Publishers

Published: Jan 1, 2004

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