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A study on 'branded servicisation' of manufacturers in the Japanese institutional systems – a conceptual base for empirical studies

A study on 'branded servicisation' of manufacturers in the Japanese institutional systems – a... This paper first attempts to clarify the backdrops where 'service' has come to light and the 'branded servicisation' of manufacturers has become a necessity, critically reviews the issue of what service is partly by looking at the history of economics, categorises services and presents a working definition of service including in-house services within a company. Regarding in what framework (Japanese) manufacturers should pursue such servicision coupled with brandisation; it attempts to present conceptual framework or basis from the economic and management viewpoints and proposes a hypothesis on how branded services of manufacturers or an economy would develop. Lastly, the paper adds preliminary perspectives to the issues of services developments in the Japanese institutional systems (socio-economic cultural system or composition) including the argument which types of services indigenously fit the Japanese institution. Based on those, this article will be a cornerstone for empirical analysis to be developed in the near future. ('Servicise' means transforming manufacturers from goods supplier to service system supplier and 'Brandise' means making manufacturers as corporations and their offerings branded). http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Web Engineering and Technology Inderscience Publishers

A study on 'branded servicisation' of manufacturers in the Japanese institutional systems – a conceptual base for empirical studies

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd. All rights reserved
ISSN
1476-1289
eISSN
1741-9212
DOI
10.1504/IJWET.2009.032256
Publisher site
See Article on Publisher Site

Abstract

This paper first attempts to clarify the backdrops where 'service' has come to light and the 'branded servicisation' of manufacturers has become a necessity, critically reviews the issue of what service is partly by looking at the history of economics, categorises services and presents a working definition of service including in-house services within a company. Regarding in what framework (Japanese) manufacturers should pursue such servicision coupled with brandisation; it attempts to present conceptual framework or basis from the economic and management viewpoints and proposes a hypothesis on how branded services of manufacturers or an economy would develop. Lastly, the paper adds preliminary perspectives to the issues of services developments in the Japanese institutional systems (socio-economic cultural system or composition) including the argument which types of services indigenously fit the Japanese institution. Based on those, this article will be a cornerstone for empirical analysis to be developed in the near future. ('Servicise' means transforming manufacturers from goods supplier to service system supplier and 'Brandise' means making manufacturers as corporations and their offerings branded).

Journal

International Journal of Web Engineering and TechnologyInderscience Publishers

Published: Jan 1, 2009

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