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A framework for spillover effect of corporate social responsibility with a case study of Chinese dairy industry

A framework for spillover effect of corporate social responsibility with a case study of Chinese... The spillover effect of corporate social responsibility gets little attention from researchers. We articulate a research framework for studying the spillover effect of CSR and discuss some essential research issues including the existence and classification of spillover effect, influential factors of spillover effect, the dominance spillover effect and managerial strategies. The discussion results propose useful implication for further empirical research. Furthermore, we operate a case study. By using Sharpe's one-way analysis of variance to estimate the cumulative abnormal return of stocks, the paper expands the research on contagion effect and contrast effect which are two kinds of spillover effect. The results partially support the research framework, provide us some qualitative understanding of spillover effect and propose some managerial implications. Keywords: case study; contagion effect; contrast effect; corporate social responsibility; CSR; spillover effect. Reference to this paper should be made as follows: Zhang, H., Zhang, M., Ding, D. and Liu, H. (2016) `A Framework for Spillover Effect of Corporate Social Responsibility with a Case Study of Chinese Dairy Industry', Int. J. Information and Decision Sciences, Vol. 8, No. 4, pp.404­424. Biographical notes: Haixin Zhang is a PhD student majoring in Business Administration in the School of Management at University http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Information and Decision Sciences Inderscience Publishers

A framework for spillover effect of corporate social responsibility with a case study of Chinese dairy industry

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Publisher
Inderscience Publishers
Copyright
Copyright © 2016 Inderscience Enterprises Ltd.
ISSN
1756-7017
eISSN
1756-7025
DOI
10.1504/IJIDS.2016.080463
Publisher site
See Article on Publisher Site

Abstract

The spillover effect of corporate social responsibility gets little attention from researchers. We articulate a research framework for studying the spillover effect of CSR and discuss some essential research issues including the existence and classification of spillover effect, influential factors of spillover effect, the dominance spillover effect and managerial strategies. The discussion results propose useful implication for further empirical research. Furthermore, we operate a case study. By using Sharpe's one-way analysis of variance to estimate the cumulative abnormal return of stocks, the paper expands the research on contagion effect and contrast effect which are two kinds of spillover effect. The results partially support the research framework, provide us some qualitative understanding of spillover effect and propose some managerial implications. Keywords: case study; contagion effect; contrast effect; corporate social responsibility; CSR; spillover effect. Reference to this paper should be made as follows: Zhang, H., Zhang, M., Ding, D. and Liu, H. (2016) `A Framework for Spillover Effect of Corporate Social Responsibility with a Case Study of Chinese Dairy Industry', Int. J. Information and Decision Sciences, Vol. 8, No. 4, pp.404­424. Biographical notes: Haixin Zhang is a PhD student majoring in Business Administration in the School of Management at University

Journal

International Journal of Information and Decision Sciences – Inderscience Publishers

Published: Jan 1, 2016

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