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A competitive product development strategy using modular architecture for product and service systems

A competitive product development strategy using modular architecture for product and service... Many recent studies have shown that it is difficult for manufacturing companies to succeed by selling only standardised products. The product service system (PSS) concept has been widely discussed as a way of satisfying a range of individual user needs and thus improving profits. However, studies have been focused on PSS as a marketing strategy. This paper explores how to improve PSS performance through an analysis of product architecture. We examine two specific cases that exemplify the PSS characteristics that lead to the generation of competitive advantage. We conclude with the suggestion that companies should improve PSS performance by adopting modular product architecture, a strategy that can extend and diversify services and add value to products. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Business and Systems Research Inderscience Publishers

A competitive product development strategy using modular architecture for product and service systems

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd. All rights reserved
ISSN
1751-200X
eISSN
1751-2018
DOI
10.1504/IJBSR.2013.056704
Publisher site
See Article on Publisher Site

Abstract

Many recent studies have shown that it is difficult for manufacturing companies to succeed by selling only standardised products. The product service system (PSS) concept has been widely discussed as a way of satisfying a range of individual user needs and thus improving profits. However, studies have been focused on PSS as a marketing strategy. This paper explores how to improve PSS performance through an analysis of product architecture. We examine two specific cases that exemplify the PSS characteristics that lead to the generation of competitive advantage. We conclude with the suggestion that companies should improve PSS performance by adopting modular product architecture, a strategy that can extend and diversify services and add value to products.

Journal

International Journal of Business and Systems ResearchInderscience Publishers

Published: Jan 1, 2013

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