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You’re in the Army now!

You’re in the Army now! PurposeThis paper aims to examine the employment of the military metaphor by the management thinker and writer Lyndall Urwick who in the twentieth century developed and articulated his ideas over a 60-year period, arguably the longest continuous period of any management writer of his day.Design/methodology/approachThis study draws on published research into Urwick as well as upon the breadth of his published writings over a 60-year period. It offers a contextualised explanatory analysis of his military theory ideas and explores their lack of traction by reference to British military, economic and social history.FindingsThe study reveals the wartime context that surrounded the emergence of his ideas and motivated Urwick’s faith in the military approach to management. This stood in contrast to the countervailing forces of the post-war decline in British industry and a populist mythology of British Army mismanagement and failure in the Great War.Originality/valueIn this case of a management idea’s failure to gain traction, the importance of the congruence between management theory and societal beliefs emerges as crucial to the likely uptake of new management thinking. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Management History Emerald Publishing

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References (86)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1751-1348
DOI
10.1108/JMH-02-2016-0011
Publisher site
See Article on Publisher Site

Abstract

PurposeThis paper aims to examine the employment of the military metaphor by the management thinker and writer Lyndall Urwick who in the twentieth century developed and articulated his ideas over a 60-year period, arguably the longest continuous period of any management writer of his day.Design/methodology/approachThis study draws on published research into Urwick as well as upon the breadth of his published writings over a 60-year period. It offers a contextualised explanatory analysis of his military theory ideas and explores their lack of traction by reference to British military, economic and social history.FindingsThe study reveals the wartime context that surrounded the emergence of his ideas and motivated Urwick’s faith in the military approach to management. This stood in contrast to the countervailing forces of the post-war decline in British industry and a populist mythology of British Army mismanagement and failure in the Great War.Originality/valueIn this case of a management idea’s failure to gain traction, the importance of the congruence between management theory and societal beliefs emerges as crucial to the likely uptake of new management thinking.

Journal

Journal of Management HistoryEmerald Publishing

Published: Jun 13, 2016

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