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Wine Tourism and Network Development in Australia and New Zealand Review, Establishment and Prospects

Wine Tourism and Network Development in Australia and New Zealand Review, Establishment and... Wine tourism is an area of growing interest because of its potential to contribute to regional development and employment at times of rural restructuring, particularly through the development of inter and intra industry networks. This paper provides a review of wine tourism, briefly discusses networks and their value, then analyses the development of wine tourism networks in Australia and New Zealand. The research indicates that although wine tourism network development is being actively encouraged, substantial difficulties exist because of the perception by many in the wine industry that they are not part of tourism. The paper concludes that while the development of new organisational structures to encourage wine tourism development are useful, they must be complimented by research on linkages, education of potential network members in order to close information gaps and the development of network structures which maximise the overlap and linkages mat exists between the wine and tourism industries. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

Wine Tourism and Network Development in Australia and New Zealand Review, Establishment and Prospects

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References (5)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb008668
Publisher site
See Article on Publisher Site

Abstract

Wine tourism is an area of growing interest because of its potential to contribute to regional development and employment at times of rural restructuring, particularly through the development of inter and intra industry networks. This paper provides a review of wine tourism, briefly discusses networks and their value, then analyses the development of wine tourism networks in Australia and New Zealand. The research indicates that although wine tourism network development is being actively encouraged, substantial difficulties exist because of the perception by many in the wine industry that they are not part of tourism. The paper concludes that while the development of new organisational structures to encourage wine tourism development are useful, they must be complimented by research on linkages, education of potential network members in order to close information gaps and the development of network structures which maximise the overlap and linkages mat exists between the wine and tourism industries.

Journal

International Journal of Wine MarketingEmerald Publishing

Published: Feb 1, 1997

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