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Willingness and determinants of farmers'adoption of new rice varieties

Willingness and determinants of farmers'adoption of new rice varieties Purpose – This paper aims to investigate farmers' willingness to adopt new rice varieties and the factors influencing their seed‐selection behaviors. Design/methodology/approach – The Logit model was used to analyze farmers' willingness and the determinants of the behaviors in selecting and using new varieties. A total of 402 farming households in the main rice‐producing areas of Sichuan Province were surveyed. Findings – The results indicate that rice yield and sales, agro‐technicians' popularization, kith and kin's seed purchase behaviors have a positive impact on farmers'choice, while the present production income has a negative effect. But previous seed purchasing behaviors, soil characteristics, media publicity, seed companies' recommendation and age of farmer have either positive or negative impact on farmers' choice. Research limitations/implications – The paper is however unable to explain the general situation of China so it considers Sichuan province as a case. Increased sample quantities may be necessary in further research. Originality/value – The paper proposes an hypothesis of farmers' willingness and determinants in choosing new rice varieties and verifies it by Logit model. It first analyzes the farmers'decision‐making behavior in choosing new rice varieties in Sichuan, and investigates the farmers' behavior more scientifically. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png China Agricultural Economic Review Emerald Publishing

Willingness and determinants of farmers'adoption of new rice varieties

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Publisher
Emerald Publishing
Copyright
Copyright © 2010 Emerald Group Publishing Limited. All rights reserved.
ISSN
1756-137X
DOI
10.1108/17561371011097759
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper aims to investigate farmers' willingness to adopt new rice varieties and the factors influencing their seed‐selection behaviors. Design/methodology/approach – The Logit model was used to analyze farmers' willingness and the determinants of the behaviors in selecting and using new varieties. A total of 402 farming households in the main rice‐producing areas of Sichuan Province were surveyed. Findings – The results indicate that rice yield and sales, agro‐technicians' popularization, kith and kin's seed purchase behaviors have a positive impact on farmers'choice, while the present production income has a negative effect. But previous seed purchasing behaviors, soil characteristics, media publicity, seed companies' recommendation and age of farmer have either positive or negative impact on farmers' choice. Research limitations/implications – The paper is however unable to explain the general situation of China so it considers Sichuan province as a case. Increased sample quantities may be necessary in further research. Originality/value – The paper proposes an hypothesis of farmers' willingness and determinants in choosing new rice varieties and verifies it by Logit model. It first analyzes the farmers'decision‐making behavior in choosing new rice varieties in Sichuan, and investigates the farmers' behavior more scientifically.

Journal

China Agricultural Economic ReviewEmerald Publishing

Published: Nov 23, 2010

Keywords: China; Agricutlure; Rice; Innovation

References