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When individual action requires collective approval: a roadmap for solar power adoption by strata property owners

When individual action requires collective approval: a roadmap for solar power adoption by strata... This paper aims to examine a situation in which individual action requires collective approval – solar power adoption in strata properties – and offers a motivation-opportunity-ability theory-based model with which such a situation may be approached.Design/methodology/approachA Delphi methodology was undertaken for this study, with three iterative questionnaires administered online to a panel of strata property, renewable energy and sustainable housing experts.FindingsThe Delphi panel’s insights have informed a new conceptual model, the Strata Solar Champion Roadmap (SSCR), outlining the variables affecting strata-based solar power adoption.Research limitations/implicationsResearchers and practitioners are encouraged to test and enhance the model’s generalisability. Further case studies or quantitative analysis measuring the strength of the relationships identified in the SSCR model is particularly necessary. The SSCR could also be applied when examining other common strata governance disputes.Practical implicationsPolicymakers and social marketers are encouraged to apply the SSCR when planning interventions to facilitate strata scheme solar power adoption. Furthermore, the SSCR offers guidance to strata property owners and strata schemes seeking to adopt solar power, thus increasing renewable energy use in a major sector of the Australian energy market.Originality/valueWithin this context, the SSCR’s conceptualisation of strata-based solar PV adoption provides new insights into individual behaviour change requiring collective approval. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Social Marketing Emerald Publishing

When individual action requires collective approval: a roadmap for solar power adoption by strata property owners

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References (59)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
2042-6763
eISSN
2042-6763
DOI
10.1108/jsocm-04-2022-0076
Publisher site
See Article on Publisher Site

Abstract

This paper aims to examine a situation in which individual action requires collective approval – solar power adoption in strata properties – and offers a motivation-opportunity-ability theory-based model with which such a situation may be approached.Design/methodology/approachA Delphi methodology was undertaken for this study, with three iterative questionnaires administered online to a panel of strata property, renewable energy and sustainable housing experts.FindingsThe Delphi panel’s insights have informed a new conceptual model, the Strata Solar Champion Roadmap (SSCR), outlining the variables affecting strata-based solar power adoption.Research limitations/implicationsResearchers and practitioners are encouraged to test and enhance the model’s generalisability. Further case studies or quantitative analysis measuring the strength of the relationships identified in the SSCR model is particularly necessary. The SSCR could also be applied when examining other common strata governance disputes.Practical implicationsPolicymakers and social marketers are encouraged to apply the SSCR when planning interventions to facilitate strata scheme solar power adoption. Furthermore, the SSCR offers guidance to strata property owners and strata schemes seeking to adopt solar power, thus increasing renewable energy use in a major sector of the Australian energy market.Originality/valueWithin this context, the SSCR’s conceptualisation of strata-based solar PV adoption provides new insights into individual behaviour change requiring collective approval.

Journal

Journal of Social Marketing – Emerald Publishing

Published: Jan 2, 2023

Keywords: MOA; Climate change; Delphi study; Environmental behaviour; Solar power; Apartments; Strata properties; Behaviour change

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