Access the full text.
Sign up today, get DeepDyve free for 14 days.
J. Aaker (1997)
Dimensions of Brand PersonalityJournal of Marketing Research, 34
A. Sousa-Poza, A. Sousa-Poza (2003)
Gender differences in job satisfaction in Great Britain, 1991–2000: permanent or transitory?Applied Economics Letters, 10
G. Davies (2008)
Employer branding and its influence on managersEuropean Journal of Marketing, 42
Maggie Geuens, Bert Weijters, K. Wulf (2009)
A new measure of brand personalityInternational Journal of Research in Marketing, 26
L. Moroko, M. Uncles (2009)
Employer branding and market segmentationJournal of Brand Management, 17
E. Gultekin (2011)
What’s the value of your employment brand?
Jack Ito, C. Brotheridge, Kathie McFarland (2013)
Examining how preferences for employer branding attributes differ from entry to exit and how they relate to commitment, satisfaction, and retentionCareer Development International, 18
J. James, Sharon McKechnie, Jennifer Swanberg (2011)
Predicting employee engagement in an age‐diverse retail workforceJournal of Organizational Behavior, 32
Amy Cuddy, S. Fiske, P. Glick (2008)
Warmth and Competence As Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS MapAdvances in Experimental Social Psychology, 40
James Harter, F. Schmidt, Theodore Hayes (2002)
Business-Unit-Level Relationship Between Employee Satisfaction,
Victor Vrsnik (2016)
Review of Gary Davies with Rosa Chun, Rui Vinhas Da Silva, and Stuart Roper, Corporate Reputation and Competiveness (London, UK: Routledge, 2003), 11
N. Kordbacheh (2014)
Engaging Mid and Late Career Employees : The Relationship Between Age and Employee Engagement , Intrinsic Motivation , and Meaningfulness
Jerry Grizzle, A. Zablah, T. Brown, J. Mowen, James Lee (2009)
Employee Customer Orientation in Context: How the Environment Moderates the Influence of Customer Orientation on Performance Outcomes
K. Backhaus, Surinder Tikoo (2004)
Conceptualizing and researching employer brandingCareer Development International, 9
T. Schlager, Mareike Bodderas, P. Maas, J. Cachelin (2011)
The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigationJournal of Services Marketing, 25
R. Klassen, M. Chiu (2010)
Effects on teachers' self-efficacy and job satisfaction: Teacher gender, years of experience, and job stress.Journal of Educational Psychology, 102
Richard Mosley (2007)
Customer experience, organisational culture and the employer brandJournal of Brand Management, 15
A. Clark, A. Oswald, P. Warr (1996)
Is job satisfaction U-shaped in age?Journal of Occupational and Organizational Psychology, 69
Joachim Stoeber, Jessica Townley, C. Davis, C. Davis (2013)
Relationships with Job Satisfaction, Organizational Commitment, and Workaholism
W. Macey, B. Schneider (2008)
The Meaning of Employee EngagementIndustrial and Organizational Psychology, 1
Strategic Management Journal, 31
Pushpendra Priyadarshi (2011)
Employer Brand Image as Predictor of Employee Satisfaction, Affective Commitment & TurnoverThe Indian Journal of Industrial Relations, 46
W. Schaufeli, A. Bakker, M. Salanova (2006)
The Measurement of Work Engagement With a Short QuestionnaireEducational and Psychological Measurement, 66
S. Fiske, Amy Cuddy, P. Glick (2007)
Universal dimensions of social cognition: warmth and competenceTrends in Cognitive Sciences, 11
F. Lievens, Scott Highhouse (2003)
The relation of instrumental and symbolic attributes to a company's attractiveness as an employer.Personnel Psychology, 56
G. Davies, R. Chun, Michael Kamins (2009)
Reputation gaps and the performance of service organizationsSouthern Medical Journal, 31
Linn Rampl, P. Kenning (2014)
Employer brand trust and affect: linking brand personality to employer brand attractivenessEuropean Journal of Marketing, 48
M. Banihani, Patricia Lewis, Jawad Syed (2013)
Is work engagement genderedGender in Management: An International Journal, 28
J. Stoeber, J. Townley, C.R. Davis (2013)
Comparing two work-engagement scales: relationships with job satisfaction, organizational commitment, and workaholism
Ying Kong (2009)
A Study on the Job Engagement of Company EmployeesInternational journal of psychological studies, 1
J. Slaughter, M. Zickar, Scott Highhouse, D. Mohr (2004)
Personality trait inferences about organizations: development of a measure and assessment of construct validity.The Journal of applied psychology, 89 1
D. Cable, D. Turban (2001)
Establishing the dimensions, sources and value of job seekers' employer knowledge during recruitment, 20
Journal of Consumer Research, 37
Stephen Brammer, A. Millington, Bruce Rayton (2005)
The Contribution of Corporate Social Responsibility to Organisational Commitment
S. Fiske, Amy Cuddy, P. Glick, Jun Xu (2002)
A model of (often mixed) stereotype content: competence and warmth respectively follow from perceived status and competition.Journal of personality and social psychology, 82 6
Bernard Kunerth, Richard Mosley (2011)
Applying employer brand management to employee engagementStrategic Hr Review, 10
The Journal for Quality and Participation, 33
J. Anitha, Vandana Madhavkumar (2013)
study on the impact of Personality Characteristics on Employer AttractivenessJournal of Contemporary Research in Management, 7
Sherrie Madia (2011)
Best practices for using social media as a recruitment strategyStrategic Hr Review, 10
M. Hatch, M. Schultz (2001)
Are the strategic stars aligned for your corporate brand?Harvard business review, 79 2
Christian Theurer, A. Tumasjan, I. Welpe, F. Lievens (2018)
Employer Branding: A Brand Equity‐Based Literature Review and Research AgendaPOL: Other Change Management Strategy (Topic)
Emma Soane, C. Truss, Kerstin Alfes, Amanda Shantz, C. Rees, M. Gatenby (2012)
Development and application of a new measure of employee engagement: the ISA Engagement ScaleHuman Resource Development International, 15
A.F. Hayes (2012)
PROCESS: a versatile computational tool for observed variable mediation, moderation, and conditional process modelling
Libby Sartain (2005)
Branding from the inside out at Yahoo!: HR's role as brand builderHuman Resource Management, 44
Journal of Applied Psychology, 87
J. Aaker, K. Vohs, Cassie Mogilner (2010)
Non-Profits are Seen as Warm and For-Profits as Competent: Firm Stereotypes MatterCGN: Consumers (Topic)
A. Saks (2006)
Antecedents and consequences of employee engagementJournal of Managerial Psychology, 21
Richard Mosley (2014)
Employer Brand Management: Practical Lessons from the World's Leading Employers
M. Edwards (2009)
An integrative review of employer branding and OB theoryPersonnel Review, 39
D. Robinson, H. Hooker, S. Hayday (2007)
Engagement: the continuing story
G. Davies, R. Chun, Rui Silva, S. Roper (2002)
Corporate Reputation and Competitiveness
(2007)
Engagement: The Continuing Story, Report No.447, Brighton, Institute for Employment Studies
S. Billett, Andrew Smith (2003)
Compliance, engagement and commitment: increasing employer expenditure in trainingJournal of Vocational Education & Training, 55
F. Lievens, J. Slaughter (2016)
Employer image and employer branding: What we know and what we need to know, 3
Jan Ferri-Reed (2011)
The Keys to Engaging MillennialsIEEE Engineering Management Review, 39
P. Sloane, H. Williams (2000)
Job Satisfaction, Comparison Earnings, and GenderLabour, 14
Ceridwyn King, D. Grace (2012)
Examining the antecedents of positive employee brand‐related attitudes and behavioursEuropean Journal of Marketing, 46
G. Davies, R. Chun, R. Silva, S. Roper (2004)
A Corporate Character Scale to Assess Employee and Customer Views of Organization ReputationCorporate Reputation Review, 7
The purpose of this paper is to test whether employee characteristics (age, gender, role and experience) influence the effects of employer brand image, for warmth and competence, on employee satisfaction and engagement.Design/methodology/approachMembers of the public were surveyed as to their satisfaction and engagement with their employer and their view of their employer brand image. Half were asked to evaluate their employer’s “warmth” and half its “competence”. The influence of employee characteristics was tested on a “base model” linking employer image to satisfaction and engagement using a mediated moderation model.FindingsThe base model proved valid; satisfaction partially mediates the influence of employer brand image on engagement. Age, experience gender, and whether the role involved customer contact moderate both the influence of the employer brand image and of satisfaction on engagement.Practical implicationsEngagement varies with employee characteristics, and both segmenting employees and promoting the employer brand image differentially to specific groups are ways to counter this effect.Originality/valueThe contexts in which employer brand image can influence employees in general and specific groups of employees in particular are not well understood. This is the first empirical study of the influence of employer brand image on employee engagement and one of few that considers the application of employee segmentation.
Journal of Organizational Effectiveness People and Performance – Emerald Publishing
Published: Mar 29, 2018
Keywords: Gender; Experience; Satisfaction; Engagement; Age; Employer branding
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.