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Thresholds of attention

Thresholds of attention At the very heart of business strategy is the relationship between the company and its customer. The active core that allows the company to transmit its value to its customer is through communications. Communications are so fundamental an aspect of business that people sometimes even forget how important they really are. At every level, conveying the company’s information and messages is a critical factor of success, not only for the enterprise, but for each individual business function that drives the whole. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Handbook of Business Strategy Emerald Publishing

Thresholds of attention

Michael Utvich
Handbook of Business Strategy , Volume 5 (1): 8 – Dec 1, 2004
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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
1077-5730
DOI
10.1108/10775730410493559
Publisher site
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Abstract

At the very heart of business strategy is the relationship between the company and its customer. The active core that allows the company to transmit its value to its customer is through communications. Communications are so fundamental an aspect of business that people sometimes even forget how important they really are. At every level, conveying the company’s information and messages is a critical factor of success, not only for the enterprise, but for each individual business function that drives the whole.

Journal

Handbook of Business Strategy – Emerald Publishing

Published: Dec 1, 2004

Keywords: Relationship marketing; Communication management; Purchasing; Consumer behaviour; Alignment

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