Access the full text.
Sign up today, get DeepDyve free for 14 days.
Woojung Chang, George Franke, Timothy Butler, C. Musgrove, Alexander Ellinger (2014)
Differential Mediating Effects of Radical and Incremental Innovation on Market Orientation-Performance Relationship: A Meta-AnalysisJournal of Marketing Theory and Practice, 22
Giri Jogaratnam (2017)
How organizational culture influences market orientation and business performance in the restaurant industryJournal of Hospitality and Tourism Management, 31
Christian Homburg, Christian Pflesser (2000)
A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance OutcomesJournal of Marketing Research, 37
John Narver, S. Slater (1990)
The Effect of a Market Orientation on Business ProfitabilityJournal of Marketing, 54
T. Slåtten, Gudbrand Lien (2016)
Consequences of employees’ collective engagement in knowledge-based service firmsJournal of Service Science Research, 8
S. Freedman, G. Yukl (1984)
Leadership in Organizations.Administrative Science Quarterly, 29
E. Hartmann, Stefanie Herb (2015)
Interconnectedness of actor bonds in service triads – a social capital perspective☆Industrial Marketing Management, 44
B. Wernerfelt (1984)
A Resource-Based View of the FirmSouthern Medical Journal, 5
Sreedhar Madhavaram, S. Hunt (2017)
Customizing business-to-business (B2B) professional services: The role of intellectual capital and internal social capital ☆Journal of Business Research, 74
Alexander Ellinger, C. Musgrove, Andrea Ellinger, Daniel Bachrach, A. Baş, Y. Wang (2013)
Influences of organizational investments in social capital on service employee commitment and performanceJournal of Business Research, 66
O. Merlo, S. Bell, B. Menguc, G. Whitwell (2006)
Social capital, customer service orientation and creativity in retail storesJournal of Business Research, 59
Suellen Hogan, L. Coote (2014)
Organizational culture, innovation, and performance: A test of Schein's modelJournal of Business Research, 67
P. Bourdieu (2002)
Forms of CapitalEconomic Sociology, 3
D. Feldman (1984)
The Development and Enforcement of Group NormsAcademy of Management Review, 9
Cliff Liu (2012)
An investigation of relationship learning in cross-border buyer–supplier relationships: The role of trustInternational Business Review, 21
J. Sweeney, G. Soutar, Janet Mccoll-Kennedy (2011)
The marketing practices-performance relationship in professional service firmsJournal of Service Management, 22
Verónica Villena, E. Revilla, Thomas Choi (2011)
The dark side of buyer–supplier relationships: A social capital perspective⋆Journal of Operations Management, 29
Bernard Jaworski, Ajay Kohli, A. Sahay (2000)
Market-driven versus driving marketsJournal of the Academy of Marketing Science, 28
(1990)
The climate for service: an application of the climate construct
Ghasem Zaefarian, S. Henneberg, P. Naudé (2013)
Assessing the strategic fit between business strategies and business relationships in knowledge-intensive business servicesIndustrial Marketing Management, 42
Journal of Business Research, 66
Janine Nahapiet, S. Ghoshal (1998)
Social Capital, Intellectual Capital, and the Organizational AdvantageAcademy of Management Review, 23
G. Hamel, C. Prahalad (1991)
Corporate imagination and expeditionary marketing.Harvard business review, 69 4
Ali Albdour, Ikhlas Altarawneh (2014)
Employee Engagement and Organizational Commitment: Evidence from JordanInternational journal of business, 19
S. Slater, John Narver (1995)
Market Orientation and the Learning OrganizationJournal of Marketing, 59
D. Robinson, S. Perryman, S. Hayday (2004)
The drivers of employee engagement
M. Barrick, Gary Thurgood, Troy Smith, S. Courtright (2015)
Collective organizational engagement: : Linking motivational antecedents, strategic implementation, and firm performanceAcademy of Management Journal, 58
Shyh-Rong Fang, S. Fang, Chia-Hui Chou, S. Yang, F. Tsai (2011)
Relationship learning and innovation: The role of relationship-specific memoryIndustrial Marketing Management, 40
B. Lawson, D. Samson (2001)
DEVELOPING INNOVATION CAPABILITY IN ORGANISATIONS: A DYNAMIC CAPABILITIES APPROACHInternational Journal of Innovation Management, 05
Anil Menon, Sundar Bharadwaj, Phani Adidam, Steve Edison (1999)
Antecedents and Consequences of Marketing Strategy Making: A Model and a TestJournal of Marketing, 63
J. Liedtka, Mark Haskins, John Rosenblum, Jack Weber (1997)
The Generative Cycle: Linking Knowledge and RelationshipsSloan Management Review, 39
Ajay Kohli, Bernard Jaworski, Ajith Kumar (1993)
Markor: A Measure of Market OrientationJournal of Marketing Research, 30
Beth Chung, B. Schneider (2002)
Serving multiple masters: role conflict experienced by service employeesJournal of Services Marketing, 16
Daniel Bello, Lori Radulovich, R. Javalgi, R. Scherer, Jennifer Taylor (2016)
Performance of Professional Service Firms from Emerging Markets: Role of Innovative Services and Firm CapabilitiesJournal of World Business, 51
B. Engelland (2014)
Religion, humanism, marketing, and the consumption of socially responsible products, services, and ideas: Introduction to a special topic sectionJournal of Business Research, 67
Zeynep Yalabik, Yvonne Rossenberg, N. Kinnie, J. Swart (2015)
Engaged and committed? The relationship between work engagement and commitment in professional service firmsThe International Journal of Human Resource Management, 26
Lei-Chuan Lin (2013)
The impact of service innovation on firm performanceThe Service Industries Journal, 33
F. Selnes, James Sallis (2003)
Promoting Relationship LearningJournal of Marketing, 67
N. Heirati, A. O'Cass, K. Schoefer, V. Siahtiri (2016)
Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments?Industrial Marketing Management, 55
C. Prasanna (2013)
Leveraging Employee Engagement for Competitive Advantage: HR’s Strategic Role., 2
Justin Jansen, Dusya Vera, M. Crossan (2009)
Strategic leadership for exploration and exploitation: The moderating role of environmental dynamismLeadership Quarterly, 20
T. Slåtten, Gudbrand Lien, Arne Fredheim, Marius Gangnes (2017)
Enabling relationship learning in intra-firm professional service teamsTotal Quality Management & Business Excellence, 28
T. Slåtten, Mehmet Mehmetoglu (2011)
Antecedents and effects of engaged frontline employeesManaging Service Quality, 21
Joseph Hair, M. Sarstedt, Lucas Hopkins, Volker Kuppelwieser (2014)
Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business researchEuropean Business Review, 26
V. Marsick (2009)
Toward a unifying framework to support informal learning theory, research and practiceJournal of Workplace Learning, 21
Ajay Kohli, Bernard Jaworski (1990)
Market Orientation: The Construct, Research Propositions, and Managerial ImplicationsJournal of Marketing, 54
This paper aims to center on the value of cultivating norms for market orientation (MO) in professional service firms (PSFs). Based on social capital theory, three variables for norm-based behavioral activities of MO were suggested, i.e. leadership support (LS), relationship learning in teams (RLT) and collective engagement (CE). Moreover, three variables were suggested as performance outcomes of norm-based behavioral activities of MO, i.e. employee commitment (EC), service quality provision (SQP) and two dimensions of a firm’s innovative capability (exploratory [EXPLOR] and exploitative innovation [EXPLOIT]).Design/methodology/approachUsing a survey, a conceptual model was developed and empirically tested. All participants were employed in consultancy firms representing the population of PSFs.FindingsThe findings reveal that RLT, LS and employee CE are particularly suitable in forming norm-based behavioral activities of MO for PSFs. Moreover, the findings reveal that the two dimensions of a firm’s innovative capability (EXPLOR and EXPLOIT) provide strong performance outcomes for norm-based behavioral activities of MO. Moreover, the results also reveal that norm-based behavioral activities of MO for PSFs influenced both EC and SQP.Originality/valueUsing social capital theory, the study contributes to identifying both forming variables and performance outcomes centered on norm-based behavioral activities of MO for PSFs.
International Journal of Quality and Service Sciences – Emerald Publishing
Published: Sep 6, 2018
Keywords: Market orientation; Norms; Relationship learning; Collective engagement; Innovative capability
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.