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The Role of Qualitative Research in a Mixed Methods Study Assessing the eBusiness Enabled Transformation in a Strategic Business Unit

The Role of Qualitative Research in a Mixed Methods Study Assessing the eBusiness Enabled... This article describes the use of mixed methods in the context of ebusiness enabled organisational transformation in a strategic business unit of a multinational corporation. It includes a theoretical reasoning as to why mixed methods were used and a description of the role of qualitative research in this research agenda. The article begins by examining the research paradigm, leading to the use of mixed methods and the design process of the actual mixed methods. In giving a roadmap in a contextual setting, the article addresses the need for including studies from the initial conceptual development to its application. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Qualitative Research Journal Emerald Publishing

The Role of Qualitative Research in a Mixed Methods Study Assessing the eBusiness Enabled Transformation in a Strategic Business Unit

Bak, Ozlem
Qualitative Research Journal , Volume 11 (2): 9 – Aug 3, 2011
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1443-9883
DOI
10.3316/QRJ1102076
Publisher site
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Abstract

This article describes the use of mixed methods in the context of ebusiness enabled organisational transformation in a strategic business unit of a multinational corporation. It includes a theoretical reasoning as to why mixed methods were used and a description of the role of qualitative research in this research agenda. The article begins by examining the research paradigm, leading to the use of mixed methods and the design process of the actual mixed methods. In giving a roadmap in a contextual setting, the article addresses the need for including studies from the initial conceptual development to its application.

Journal

Qualitative Research Journal – Emerald Publishing

Published: Aug 3, 2011

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