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The risks and benefits of Internet of Things (IoT) and their influence on smartwatch use

The risks and benefits of Internet of Things (IoT) and their influence on smartwatch use This study aims to determine how Internet of Things (IoT) risks and benefits affect both the intention to use and actual use of a smartwatch.MethodologyThe stimulus–organism–behavior–consequence (SOBC) hypothesis is used to explain the mechanisms underpinning the discontinuity between intention and technology usage. A total of 394 questionnaires distributed to smartwatch users were analyzed, using convergent analysis, discriminant analysis and structural modeling.FindingsThe IoT’s technical features, such as continuous connectivity and real-time value, serve as effective stimuli for smartwatches, positively influencing individuals’ responses and behavioral consequences associated with smartwatch usage. While IoT risks such as data, performance and financial have no negative relationship with the usefulness of smartwatches, data and financial risks have a negative influence on their ease of use. Additionally, as ease of use and usefulness have a positive impact on intention to use, users’ behavior is positively influenced by their intentions to use a smartwatch.ValueThe study applies technology acceptance theory and the SOBC paradigm to smartwatches to determine if users’ intentions to use them impact their behavior. Furthermore, the research analyzed the technical elements of smartwatches in terms of IoT advantages and risks. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Spanish Journal of Marketing - ESIC Emerald Publishing

The risks and benefits of Internet of Things (IoT) and their influence on smartwatch use

The risks and benefits of Internet of Things (IoT) and their influence on smartwatch use

Spanish Journal of Marketing - ESIC , Volume 26 (3): 16 – Dec 13, 2022

Abstract

This study aims to determine how Internet of Things (IoT) risks and benefits affect both the intention to use and actual use of a smartwatch.MethodologyThe stimulus–organism–behavior–consequence (SOBC) hypothesis is used to explain the mechanisms underpinning the discontinuity between intention and technology usage. A total of 394 questionnaires distributed to smartwatch users were analyzed, using convergent analysis, discriminant analysis and structural modeling.FindingsThe IoT’s technical features, such as continuous connectivity and real-time value, serve as effective stimuli for smartwatches, positively influencing individuals’ responses and behavioral consequences associated with smartwatch usage. While IoT risks such as data, performance and financial have no negative relationship with the usefulness of smartwatches, data and financial risks have a negative influence on their ease of use. Additionally, as ease of use and usefulness have a positive impact on intention to use, users’ behavior is positively influenced by their intentions to use a smartwatch.ValueThe study applies technology acceptance theory and the SOBC paradigm to smartwatches to determine if users’ intentions to use them impact their behavior. Furthermore, the research analyzed the technical elements of smartwatches in terms of IoT advantages and risks.

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References (40)

Publisher
Emerald Publishing
Copyright
© Tahereh Saheb, Francisco J. Liébana Cabanillas and Elena Higueras.
ISSN
2444-9709
DOI
10.1108/sjme-07-2021-0129
Publisher site
See Article on Publisher Site

Abstract

This study aims to determine how Internet of Things (IoT) risks and benefits affect both the intention to use and actual use of a smartwatch.MethodologyThe stimulus–organism–behavior–consequence (SOBC) hypothesis is used to explain the mechanisms underpinning the discontinuity between intention and technology usage. A total of 394 questionnaires distributed to smartwatch users were analyzed, using convergent analysis, discriminant analysis and structural modeling.FindingsThe IoT’s technical features, such as continuous connectivity and real-time value, serve as effective stimuli for smartwatches, positively influencing individuals’ responses and behavioral consequences associated with smartwatch usage. While IoT risks such as data, performance and financial have no negative relationship with the usefulness of smartwatches, data and financial risks have a negative influence on their ease of use. Additionally, as ease of use and usefulness have a positive impact on intention to use, users’ behavior is positively influenced by their intentions to use a smartwatch.ValueThe study applies technology acceptance theory and the SOBC paradigm to smartwatches to determine if users’ intentions to use them impact their behavior. Furthermore, the research analyzed the technical elements of smartwatches in terms of IoT advantages and risks.

Journal

Spanish Journal of Marketing - ESICEmerald Publishing

Published: Dec 13, 2022

Keywords: Internet of Things; SOBC; Risks; Benefits; Smartwatch use; Internet de las cosas; SOBC; Riesgos; Beneficios; Uso de smartwatches; 物联网; SOBC; 风险; 好处; 智能手表使用。

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