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THE RISKRETURN CONNECTION AN EXAMINATION OF PERCEPTUAL AND OBJECTIVE MEASURES OF RISK AMONG CATALOG AND MAILORDER HOUSES

THE RISKRETURN CONNECTION AN EXAMINATION OF PERCEPTUAL AND OBJECTIVE MEASURES OF RISK AMONG... In a study of catalog and mailorder houses, both perceptual and objective measures of risk supported the Ushaped riskreturn association proposed by Fiegenbaum and Thomas. Results also supported prospect theorists contention that there is a steeper slope for firms below the target performance. Unlike the prediction by prospect theory that steeper slopes exist around the referent point, steeper slopes were found in the outermost tertiles. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The International Journal of Organizational Analysis Emerald Publishing

THE RISKRETURN CONNECTION AN EXAMINATION OF PERCEPTUAL AND OBJECTIVE MEASURES OF RISK AMONG CATALOG AND MAILORDER HOUSES

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1055-3185
DOI
10.1108/eb028808
Publisher site
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Abstract

In a study of catalog and mailorder houses, both perceptual and objective measures of risk supported the Ushaped riskreturn association proposed by Fiegenbaum and Thomas. Results also supported prospect theorists contention that there is a steeper slope for firms below the target performance. Unlike the prediction by prospect theory that steeper slopes exist around the referent point, steeper slopes were found in the outermost tertiles.

Journal

The International Journal of Organizational Analysis – Emerald Publishing

Published: Feb 1, 1994

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