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The relationship between modes of governance and relational tie in new product development relationships

The relationship between modes of governance and relational tie in new product development... Purpose – This paper aims to examine the impact of trust, norm of information sharing, and vertical control on relational ties in new product development (NPD) relationships. Design/methodology/approach – Survey research was conducted to collect data from 112 NPD relationships and structural equation modeling was conducted to test the hypotheses. Findings – The results suggest that trust and norms of information sharing are positively related to relational ties, while vertical control and relational ties are negatively related. Three independent variables (i.e. trust, norm of information sharing, and vertical control) could significantly predict relational ties. It was also found that there are threshold effects for independent variables as they influence relational ties. Originality/value – The study enhances the understanding of NPD relationships by examining the key modes of governance through which relational ties are influenced. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Strategy and Management Emerald Publishing

The relationship between modes of governance and relational tie in new product development relationships

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Publisher
Emerald Publishing
Copyright
Copyright © 2010 Emerald Group Publishing Limited. All rights reserved.
ISSN
1755-425X
DOI
10.1108/17554251011092728
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper aims to examine the impact of trust, norm of information sharing, and vertical control on relational ties in new product development (NPD) relationships. Design/methodology/approach – Survey research was conducted to collect data from 112 NPD relationships and structural equation modeling was conducted to test the hypotheses. Findings – The results suggest that trust and norms of information sharing are positively related to relational ties, while vertical control and relational ties are negatively related. Three independent variables (i.e. trust, norm of information sharing, and vertical control) could significantly predict relational ties. It was also found that there are threshold effects for independent variables as they influence relational ties. Originality/value – The study enhances the understanding of NPD relationships by examining the key modes of governance through which relational ties are influenced.

Journal

Journal of Strategy and ManagementEmerald Publishing

Published: Oct 26, 2010

Keywords: Governance; Trust; Product development; Strategic alliance

References