Access the full text.
Sign up today, get DeepDyve free for 14 days.
Susanne Holmström, J. Falkheimer, A. Nielsen (2009)
Legitimacy and Strategic Communication in Globalization: The Cartoon Crisis and Other Legitimacy ConflictsInternational Journal of Strategic Communication, 4
Kirk Hallahan, Derina Holtzhausen, Betteke Ruler, D. Verčič, K. Sriramesh (2007)
Defining Strategic CommunicationInternational Journal of Strategic Communication, 1
J.W. Carey
Communication as Culture: Essays on Media and Society
Henry Jenkins (2006)
Convergence Culture: Where Old and New Media Collide
K. Weick (1969)
The social psychology of organizing
Grunig, J.E.
Excellence in Public Relations and Communication Management
Mats Heide, Charlotte Simonsson (2011)
Putting Coworkers in the Limelight: New Challenges for Communication ProfessionalsInternational Journal of Strategic Communication, 5
M. Alvesson (2011)
Leadership and organizational culture
L’Etang, J., Pieczka, M.
Critical Perspectives in Public Relations
K.E. Weick
Sensemaking in Organizations
R. Entman (1993)
Framing: Toward Clarification of a Fractured ParadigmJournal of Communications
(2004)
Fame & fortune : how successful companies build winning reputations
K. Weick (2021)
FROM SENSEMAKING IN ORGANIZATIONSThe New Economic Sociology
A. Gregory, G. Halff (2013)
Divided we stand: Defying hegemony in global public relations theory and practice?Public Relations Review, 39
M. Alvesson (1990)
Organization: From Substance to Image?Organization Studies, 11
J.E. Grunig, T. Hunt
Managing Public Relations
S. Vargo, R. Lusch (2004)
Evolving to a New Dominant Logic for MarketingJournal of Marketing, 68
G. Thomas, R. Zolin, Jackie Hartman (2009)
The Central Role of Communication in Developing Trust and Its Effect On Employee InvolvementJournal of Business Communication, 46
L. Christensen (2002)
Corporate communication: the challenge of transparencyCorporate Communications: An International Journal, 7
A. Giddens (1986)
The Constitution of Society. Outline of the Theory of Structuration
D. McQuail
McQuail’s Mass Communication Theory
L. Christensen, M. Morsing, George Cheney (2008)
Corporate Communications: Convention, Complexity and Critique
D.M. Dozier, L.A. Grunig, J.E. Grunig
Managers’s Guide to Excellence in Public Relations and Communication Management
L. Christensen, Søren Askegaard (2001)
Corporate identity and corporate image revisited ‐ A semiotic perspectiveEuropean Journal of Marketing, 35
C. Barnard (1939)
The Functions of the Executive
Z. Bauman
Liquid Modernity
E.L. Toth, R.L. Heath
Rhetorical and Critical Approaches to Public Relations
Ansgar Zerfass, D. Verčič, P. Verhoeven, Á. Moreno, Ralph Tench (2012)
European communication monitor 2012: challenges and competencies for strategic communication: results of an empirical survey in 42 countries
S. Holmström, J. Falkheimer, A. Gade‐Nielsen
Arla foods in globalization: the cartoon crisis and other legitimacy conflicts
S. Hamrefors
Communicative leadership
Ralph Tench, Ansgar Zerfass, P. Verhoeven, D. Verčič, Á. Moreno, A. Okay (2013)
Communication management competencies for European practitioners
Purpose – The purpose of this study is to describe and reflect on strategic communication and its relevance for organizational development and the service sciences. Design/methodology/approach – The approach is conceptual and based on an analysis of relevant earlier research. In the first part of the paper, contemporary organizational challenges are discussed, using a communication perspective. Then, a discussion about communication foundations follows. Finally, four arguments why strategic communication is valuable for organizational development is discussed, raising questions for further empirical research. Findings – The main driving force behind the increased interest in strategic communication is the organizational need of legitimacy to operate in the late modern society. The analysis concludes that there are possible synergies to be made between strategic communication (following a holistic and ritual approach to communication) and the service sciences. The four arguments for focusing strategic communication for organizational development are its relevance for organizational efficiency, image, identity and transparency. There is need of further empirical research. Originality/value – Communication has for many years mainly been viewed as a transmission system and organizational function for production and distribution. In this paper, strategic communication is viewed as a critical organizational management process.
International Journal of Quality and Service Sciences – Emerald Publishing
Published: Jun 10, 2014
Keywords: Public relations; Strategic communication; Organizational communication; Communication theory
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.