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CEOs face many challenges. They must focus and motivate their organizations to capitalize on emerging opportunities. They must continually invest scarce resources in the pursuit of promising – though uncertain – investments and business activities. They must manage the business in the face of constantly changing circumstances. And as they do all of these things, they must simultaneously be in a position to confidently assure investors, directors and other stakeholders that their organizations manage risk in today’s demanding global marketplace.
Handbook of Business Strategy – Emerald Publishing
Published: Dec 1, 2004
Keywords: Risk management; Leadership; Decision making
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