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The Mechanism of Internationalisation

The Mechanism of Internationalisation The contemporary relevance of the socalled UppsalaInternationalisation Model is discussed. This is a framework advanced bya number of Swedish colleagues describing the typical process ofgoing international. Johanson and Vahlne respond to thecriticisms of the model they proposed in the 1970s and relate it to theEclectic Paradigm Model and the Networking literature. The concepts ofthe advantage package and the advantage cycle in theinternationalisation context are also introduced. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Marketing Review Emerald Publishing

The Mechanism of Internationalisation

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References (28)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0265-1335
DOI
10.1108/02651339010137414
Publisher site
See Article on Publisher Site

Abstract

The contemporary relevance of the socalled UppsalaInternationalisation Model is discussed. This is a framework advanced bya number of Swedish colleagues describing the typical process ofgoing international. Johanson and Vahlne respond to thecriticisms of the model they proposed in the 1970s and relate it to theEclectic Paradigm Model and the Networking literature. The concepts ofthe advantage package and the advantage cycle in theinternationalisation context are also introduced.

Journal

International Marketing ReviewEmerald Publishing

Published: Apr 1, 1990

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