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The Marketing of Wine from Small Wineries Managing the Intangibles

The Marketing of Wine from Small Wineries Managing the Intangibles The products that small wineries offer are examined and the product intangibility of wine is discussed. Marketing implications of the problem of defining what the customer wants from wine are examined and some solutions offered. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

The Marketing of Wine from Small Wineries Managing the Intangibles

Edwards, Frances
International Journal of Wine Marketing , Volume 1 (1): 4 – Jan 1, 1989
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb017566
Publisher site
See Article on Publisher Site

Abstract

The products that small wineries offer are examined and the product intangibility of wine is discussed. Marketing implications of the problem of defining what the customer wants from wine are examined and some solutions offered.

Journal

International Journal of Wine Marketing – Emerald Publishing

Published: Jan 1, 1989

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