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D. Reibstein, G. Day, J. Wind (2009)
Guest Editorial: Is Marketing Academia Losing Its Way?Journal of Marketing, 73
N. Borden, P. Kotler (1960)
Marketing management : analysis, planning, and controlJournal of Marketing, 37
D.F. Dixon
Suppliers' Pricing Policies and Gasoline Price Wars in Pennsylvania
H.A. Simon
Models of Bounded Rationality
K.E. Boulding
General systems theory: the skeleton of science
E.H. Shaw, D.F. Dixon
Exchange: a conceptualization
D.F. Dixon
Inter‐war changes in gasoline distribution: a US‐UK comparison
D. Dixon (1965)
Innovation in gasoline marketingBusiness Horizons, 8
George Fisk (1982)
Contributors' Guide for Choice of Topics for PapersJournal of Macromarketing, 2
D. Dixon, E. Polyakov (1997)
Physical Quality-of-Life Indicators in Post-Stalinist RussiaJournal of Macromarketing, 17
T. Carver (1917)
Standardization in MarketingQuarterly Journal of Economics, 31
D. Dixon (1995)
Retailing in Classical Athens: Gleanings from Contemporary Literature and ArtJournal of Macromarketing, 15
P. Cherington (2008)
The Elements of Marketing
H. Vanderblue (1921)
The Functional Approach to the Study of MarketingJournal of Political Economy, 29
R. Layton (2007)
Marketing Systems—A Core Macromarketing ConceptJournal of Macromarketing, 27
D.F. Dixon
The Dilemma of Inner‐city Grocery Shopping
D. Dixon (2002)
Emerging macromarketing concepts: from Socrates to Alfred MarshallJournal of Business Research, 55
H. Simon (1997)
Models of Bounded Rationality: Empirically Grounded Economic Reason
American Marketing Association
All marketing journals
J. Grashof, D. Dixon (1980)
The Household: the QProperQ Model For Research Into Purchasing and Consumption BehaviorACR North American Advances
D.F. Dixon
A social systems approach to marketing
Wroe Alderson (1965)
Dynamic marketing behavior : a functionalist theory of marketing
R. Layton (2009)
On Economic Growth, Marketing Systems, and the Quality of LifeJournal of Macromarketing, 29
D. Dixon (1990)
Marketing as Production: The Development of a Concept:Journal of the Academy of Marketing Science, 18
J. Wilby (2006)
An essay on Kenneth E. Boulding's General Systems Theory: the skeleton of scienceSystems Research and Behavioral Science, 23
L.D.H. Weld
Marketing functions and mercantile organizations
Ronald Gist (1974)
Marketing and society : text and cases
S.J. Shapiro, M. Tadajewski, C.J. Shultz
Interpreting macromarketing: the constructions of a major macromarketing research collection
Eric Shaw (1995)
The First Dialogue on MacromarketingJournal of Macromarketing, 15
D. Dixon (1967)
The Monopolies Commission Report on Petrol: A CommentJournal of Industrial Economics, 15
D.F. Dixon
The law of multiples and the process of growth in gasoline retailing
Wroe Alderson, Miles Martin (1965)
Toward a Formal Theory of Transactions and TransvectionsJournal of Marketing Research, 2
J.B. McKitterick
What is the marketing management concept?
D. Dixon, D. Mclaughlin (1971)
Shopping Behavior, Expenditure Patterns, and Inner-City Food PricesJournal of Marketing Research, 8
D. Poore, John Narver, Ronald Savitt (1972)
The marketing economy : an analytical approachJournal of Marketing, 36
N. Borden (1964)
The Concept of the Marketing Mix
D.F. Dixon
Organization of marketing channels. the emergence of marketing systems
D. Dixon (1963)
Petrol Distribution in the United Kingdom, 1900–1950Business History, 6
D.F. Dixon, I.F. Wilkinson
Toward a theory of channel structure
(1976)
The marketing system.
D. Dixon, I. Wilkinson (1984)
An Alternative Paradigm for Marketing TheoryEuropean Journal of Marketing, 18
R.A. Layton
Marketing systems: a core marketing concept
S. Shapiro, M. Tadajewski, Clifford Shultz (2009)
Interpreting MacromarketingJournal of Macromarketing, 29
D. Dixon (1998)
Varangian-Rus Warrior-Merchants and the Origin of the Russian StateJournal of Macromarketing, 18
D. Dixon (1984)
Macromarketing: A Social Systems PerspectiveJournal of Macromarketing, 4
E. McCarthy, W. Perreault, Pascale McCarthy, E. Jerome, Edmund Jerome (1978)
Basic marketing: A managerial approach
John Mittelstaedt, W. Kilbourne, R. Mittelstaedt (2006)
Macromarketing as Agorology: Macromarketing Theory and the Study of the AgoraJournal of Macromarketing, 26
D.F. Dixon, R.D. Wagar
Antitrust: some problems for franchising and small business
Eric Shaw, D. Jones (2005)
A history of schools of marketing thoughtMarketing Theory, 5
H. Thorelli, L. Preston (1971)
Markets and marketing : an orientationJournal of Marketing, 35
Purpose – The purpose of this paper is to present an alternative view of marketing that Donald F. Dixon spent much of his distinguished career developing – a paradigm that we refer to as the Dixonian systems perspective of marketing. It is a paradigm that presents marketing as a phenomenon that reaches far beyond the micro/managerial marketing mix paradigm. Design/methodology/approach – Analysis and interpretation of Donald F. Dixon's and colleagues' scholarly work to distill the essence of Dixon's view of marketing, which we refer to as the Dixonian systems perspective of marketing. Findings – The Dixon's systems perspective of marketing offers a framework for the analysis of macromarketing issues that is not provided by the conventional marketing mix micro/managerial paradigm. Originality/value – The paper provides a concise overview of the macro/systems ideas and concepts of marketing contained in Donald F. Dixon's and his colleagues' extensive writings that to date has not been available from any other source.
Journal of Historical Research in Marketing – Emerald Publishing
Published: Feb 1, 2011
Keywords: Marketing mix; Marketing theory
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