Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/emerald-publishing/the-impact-of-marginalization-on-entrepreneurs-online-presence-and-dlFEizubdI
References (61)
-
Befikadu Esayas, D. Tolossa (2015)
Women's Economic Empowerment, Obstacles for Success: Experiences from Southern Ethiopia, 8
-
Emmanuelle Fauchart, R. Cowan (2014)
Weak links and the management of reputational interdependenciesSouthern Medical Journal, 35
-
J. Magretta (2002)
Why business models matter.Harvard business review, 80 5
-
M. Bendick, M. Egan (1993)
Linking Business Development and Community Development in Inner CitiesJournal of Planning Literature, 8
-
David Kaplan (1998)
The Spatial Structure of Urban Ethnic Economies.Urban Geography, 19
-
A. Molla, Richard Heeks (2007)
Exploring E-Commerce Benefits for Businesses in a Developing CountryThe Information Society, 23
-
Rodolphe Durand, Déborah Philippe (2011)
The impact of norm-conforming behaviors on firm reputation -
Susan Spiggle (1994)
Analysis and Interpretation of Qualitative Data in Consumer ResearchJournal of Consumer Research, 21
-
Shiri Vivek, S. Beatty, Vivek Dalela, R. Morgan (2014)
A Generalized Multidimensional Scale for Measuring Customer EngagementJournal of Marketing Theory and Practice, 22
-
G. Noort, L. Willemsen (2012)
Online Damage Control: The Effects of Proactive versus Reactive Webcare Interventions in Consumer-generated and Brand-generated PlatformsJournal of Interactive Marketing, 26
-
Juan Alcácer, Wilbur Chung (2014)
Location strategies for agglomeration economiesSouthern Medical Journal, 35
-
K. Gaudreault, K. Richards, Amelia Woods (2017)
Initial Validation of the Physical Education Marginalization and Isolation Survey (PE-MAIS)Measurement in Physical Education and Exercise Science, 21
-
Douglas Cumming, S. Johan (2006)
The Differential Impact of the Internet on Spurring Regional EntrepreneurshipEntrepreneurship Theory and Practice, 34
-
Shane Mathews, M. Maruyama, Yuka Sakurai, Keith Perks, P. Sok (2019)
Risk perceptions in Japanese SMEs: the role of Internet marketing capabilities in firm performanceJournal of Strategic Marketing, 27
-
D. Grupe, J. Nitschke (2013)
Uncertainty and anticipation in anxiety: an integrated neurobiological and psychological perspectiveNature Reviews Neuroscience, 14
-
Elyria Kemp, Elten Briggs, Nwamaka Anaza (2020)
The emotional side of organizational decision-making: examining the influence of messaging in fostering positive outcomes for the brandEuropean Journal of Marketing
-
Peter Davis, P. Harveston (2000)
Internationalization and Organizational Growth: The Impact of Internet Usage and Technology Involvement Among Entrepreneur-led Family BusinessesFamily Business Review, 13
-
Loïc Wacquant, W. Wilson (1989)
The Cost of Racial and Class Exclusion in the Inner CityThe ANNALS of the American Academy of Political and Social Science, 501
-
R. Brodie, A. Ilić, Biljana Juric, L. Hollebeek (2013)
Consumer engagement in a virtual brand community: An exploratory analysisJournal of Business Research, 66
-
Malin Malmström, J. Johansson, J. Wincent (2017)
Gender Stereotypes and Venture Support Decisions: How Governmental Venture Capitalists Socially Construct Entrepreneurs’ PotentialSustainability at Work eJournal
-
Manpreet Gill, Shrihari Sridhar, Rajdeep Grewal (2017)
Return on Engagement Initiatives: A Study of a Business-to-Business Mobile AppJournal of Marketing, 81
-
Eric Zhao, Tyler Wry (2016)
Not All Inequality Is Equal: Deconstructing the Societal Logic of Patriarchy to Understand Microfinance Lending to WomenAcademy of Management Journal, 59
-
H. Lundgren (2000)
Internet adoption barriers for small firms in The NetherlandsEuropean Management Journal, 18
-
Wolfgang Weitzl, Sabine Einwiller (2020)
Profiling (un-)committed online complainants: Their characteristics and post-webcare reactionsJournal of Business Research, 117
-
Wolfgang Weitzl (2019)
Webcare’s effect on constructive and vindictive complainantsJournal of Product & Brand Management
-
T. Ajiboye, J. Harvey, S. Resnick (2019)
Customer engagement behaviour on social media platforms: A systematic literature reviewJournal of Customer Behaviour
-
A. Casado-Díaz, L. Andreu, S. Beckmann, Caitlin Miller (2018)
Negative online reviews and webcare strategies in social media: effects on hotel attitude and booking intentionsCurrent Issues in Tourism, 23
-
Christy Ashley, E. Gillespie, S. Noble (2016)
The effect of loyalty program fees on program perceptions and engagementJournal of Business Research, 69
-
A. Reuber, Eileen Fischer (2011)
International entrepreneurship in internet-enabled marketsJournal of Business Venturing, 26
-
C. Chiang, Chiou-Fong Wei, Kevin Parker, B. Davey (2017)
Exploring the drivers of customer engagement behaviours in social network brand communities: towards a customer-learning modelJournal of Marketing Management, 33
-
Russell Matthews, Dominic Chalmers, Simon Fraser (2018)
The intersection of entrepreneurship and selling: An interdisciplinary review, framework, and future research agendaJournal of Business Venturing
-
D. Kandel (1978)
Homophily, Selection, and Socialization in Adolescent FriendshipsAmerican Journal of Sociology, 84
-
Timothy Bates, A. Robb (2016)
Impacts of Owner Race and Geographic Context on Access to Small-Business FinancingEconomic Development Quarterly, 30
-
David Thomas (2006)
A General Inductive Approach for Analyzing Qualitative Evaluation DataAmerican Journal of Evaluation, 27
-
M. Hoyman, Jamie McCall, L. Paarlberg, J. Brennan (2016)
Considering the Role of Social Capital for Economic Development Outcomes in U.S. CountiesEconomic Development Quarterly, 30
-
E. Rosenbaum (2017)
You’ll be shocked to learn how many small businesses still don’t have a website -
S. Sreejesh, M. Anusree (2016)
The impacts of customers’ observed severity and agreement on hotel booking intentions: moderating role of webcare and mediating role of trust in negative online reviewsTourism Review, 71
-
Vinay Kumar, Anita Pansari (2016)
Competitive Advantage through EngagementJournal of Marketing Research, 53
-
Johan Gaddefors, Alistair Anderson (2009)
Market creation: the epitome of entrepreneurial marketing practicesJournal of Research in Marketing and Entrepreneurship, 10
-
Carlos Hernández-Carrión, Carmen Camarero-Izquierdo, Jesús Gutiérrez-Cillán (2017)
Entrepreneurs' Social Capital and the Economic Performance of Small Businesses: The Moderating Role of Competitive Intensity and Entrepreneurs' ExperienceStrategic Entrepreneurship Journal, 11
-
Wolfgang Weitzl, Clemens Hutzinger (2017)
The effects of marketer- and advocate-initiated online service recovery responses on silent bystandersJournal of Business Research, 80
-
C. Fornell, D. Larcker (1981)
Evaluating Structural Equation Models with Unobservable Variables and Measurement ErrorJournal of Marketing Research, 18
-
Saumyaranjan Sahoo, S. Yadav (2017)
Entrepreneurial orientation of SMEs, total quality management and firm performanceJournal of Manufacturing Technology Management, 28
-
Ajay Mehra, M. Kilduff, Daniel Brass (1998)
At the Margins: A Distinctiveness Approach to the Social Identity and Social Networks of Underrepresented GroupsAcademy of Management Journal, 41
-
S. Braaf, S. Ameratunga, J. Ponsford, P. Cameron, A. Collie, J. Harrison, C. Ekegren, N. Christie, Andrew Nunn, B. Gabbe (2020)
Traumatic injury survivors’ perceptions of their future: a longitudinal qualitative studyDisability and Rehabilitation, 42
-
H. Riquelme (2002)
Commercial Internet adoption in China: comparing the experience of small, medium and large businessesInternet Res., 12
-
Sander Beckers, J. Doorn, P. Verhoef (2018)
Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder valueJournal of the Academy of Marketing Science, 46
-
D. Boje (1995)
STORIES OF THE STORYTELLING ORGANIZATION: A POSTMODERN ANALYSIS OF DISNEY AS "TAMARA-LAND"Academy of Management Journal, 38
-
M. Fertik (2019)
Why customer engagement should be every business’s top priority in 2020 -
J. Clement (2020)
Number of internet users in the United States from 2015-2025 -
Kevin So, Ceridwyn King, B. Sparks, Ying Wang (2016)
The Role of Customer Engagement in Building Consumer Loyalty to Tourism BrandsJournal of Travel Research, 55
-
Tathagata Ghosh (2017)
Managing Negative Reviews: The Persuasive Role of Webcare CharacteristicsJournal of Internet Commerce, 16
-
Nikolette Lipsey, J. Shepperd (2019)
The role of powerful audiences in health information avoidance.Social science & medicine, 220
-
Brian Jones, N. Iredale (2009)
Entrepreneurship education and Web 2.0Journal of Research in Marketing and Entrepreneurship, 11
-
Sirpa Salenius (2016)
Marginalized Identities and SpacesJournal of Black Studies, 47
-
M. Ngoasong (2017)
Digital entrepreneurship in a resource-scarce context: A focus on entrepreneurial digital competenciesJournal of Small Business and Enterprise Development, 25
-
Jean Phillips, S. Gully, William Castellano (2014)
Improving Recruiting Effectiveness for Innovative Startups: The Importance of Job Advertisement Wording, 7
-
(2006)
Understanding customer engagement in services -
Joanne Hall, P. Stevens, A. Meléis (1994)
Marginalization: A guiding concept for valuing diversity in nursing knowledge developmentAdvances in Nursing Science, 16
-
Robert Stone, K. Grønhaug (1993)
Perceived Risk: Further Considerations for the Marketing DisciplineEuropean Journal of Marketing, 27
-
B. Ragins, E. Sundstrom (1989)
Gender and power in organizations: A longitudinal perspective.Psychological Bulletin, 105
- Publisher
- Emerald Publishing
- Copyright
- © Emerald Publishing Limited
- ISSN
- 1471-5201
- eISSN
- 1471-5201
- DOI
- 10.1108/jrme-06-2021-0085
- Publisher site
- See Article on Publisher Site
Abstract
This study aims to examine the relationship between marginalization, Web presence and firm performance for small- and medium-sized enterprises (SMEs).Design/methodology/approachThis study relies upon interviews and surveys of managers and/or owners of SMEs. Using confirmatory factor analysis and structural equation modeling, the authors tested an integrated model of the relationship between marginalization, Web presence and firm performance.FindingsFindings indicate that marginalization enhances the risk perceptions entrepreneurs assign to internet use. This enhanced risk perception then limits the extent to which an entrepreneur responds to online customer feedback, which has implications for the SME’s relationship and reputation management efforts with buyers, ultimately impacting the enterprise’s performance.Originality/valueThis study sheds light on the overlooked phenomena of marginalization and internet avoidance among entrepreneurs. The findings provide insight for entrepreneurs on the deleterious consequences associated with lacking an online presence.
Journal
Journal of Research in Marketing and Entrepreneurship – Emerald Publishing
Published: Jun 27, 2022
Keywords: Firm performance; Customer engagement; Entrepreneurship; Risk; Marginalization; Webcare