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References (3)
-
S. Nixon (2013)
Hard sell: Advertising, affluence and transatlantic relations, c. 1951–69 -
David Clampin (2014)
Advertising and Propaganda in World War II: Cultural Identity and the Blitz Spirit -
S. Schwarzkopf (2007)
Consumer voice and brand loyalty: lever, J. Walter Thompson and the rise of market research in Britain, 1918-1939Paper Presented at CHARM 2007 (Conference on Historical Analysis and Research in Marketing)
- Publisher
- Emerald Publishing
- Copyright
- © Emerald Publishing Limited
- ISSN
- 1755-750X
- DOI
- 10.1108/jhrm-08-2017-0048
- Publisher site
- See Article on Publisher Site
Abstract
This paper aims to describe the archival holdings of the History of Advertising Trust Archives as a potential resource for marketing historians.FindingsThis paper provides a description of the History of Advertising Trust Archives and their value for marketing historians.Originality/valueThe paper introduces the History of Advertising Trust Archives to the readers of the Journal of Historical Research in Marketing.
Journal
Journal of Historical Research in Marketing – Emerald Publishing
Published: Nov 20, 2017
Keywords: Marketing history; Advertising history; Business history; Branding history; Department store history; Market research history