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The history of advertising trust archive

The history of advertising trust archive PurposeThis paper aims to describe the archival holdings of the History of Advertising Trust Archives as a potential resource for marketing historians.FindingsThis paper provides a description of the History of Advertising Trust Archives and their value for marketing historians.Originality/valueThe paper introduces the History of Advertising Trust Archives to the readers of the Journal of Historical Research in Marketing. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Historical Research in Marketing Emerald Publishing

The history of advertising trust archive

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1755-750X
DOI
10.1108/JHRM-08-2017-0048
Publisher site
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Abstract

PurposeThis paper aims to describe the archival holdings of the History of Advertising Trust Archives as a potential resource for marketing historians.FindingsThis paper provides a description of the History of Advertising Trust Archives and their value for marketing historians.Originality/valueThe paper introduces the History of Advertising Trust Archives to the readers of the Journal of Historical Research in Marketing.

Journal

Journal of Historical Research in Marketing – Emerald Publishing

Published: Nov 20, 2017

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