Access the full text.
Sign up today, get DeepDyve free for 14 days.
S. Warren, Louis Brandeis (1890)
The Right to PrivacyHarvard Law Review, 4
Mark Zingale (1999)
Fashioning a Victim Standard in Mail and Wire Fraud: Ordinarily Prudent Person or Monumentally Credulous Gull?Columbia Law Review, 99
Zeynep Hansen, Marc Law (2006)
The Political Economy of Truth‐in‐Advertising Regulation during the Progressive EraThe Journal of Law and Economics, 51
Otis Pease (1958)
The responsibilities of American advertising : private control and public influence, 1920-1940
W. Brown (1947)
The Federal Trade Commission and False Advertising: IJournal of Marketing, 12
Frank Presbrey (2000)
The History and Development of AdvertisingAdvertising & Society Review, 1
Fred Beard (2012)
The US advertising industry's self‐regulation of comparative advertisingJournal of Historical Research in Marketing, 4
R. Reinhard (1987)
The Tort of Disparagement and the Developing First AmendmentDuke Law Journal, 36
M. Breckenridge, Nelson Gaskill (1936)
The Regulation of CompetitionSouthern Economic Journal, 3
C. Taylor, W. Chang (1995)
The History of Outdoor Advertising Regulation in the United StatesJournal of Macromarketing, 15
R. Petty (2013)
From puffery to penalties: a historical analysis of US masked marketing public policy concernsJournal of Historical Research in Marketing, 5
Linda Lawson (1993)
Truth-In Publishing: Federal Regulation of the Press's Business Practices 1880-1920
M. Brandt, Ivan Preston (1977)
The Federal Trade Commission's Use of Evidence to Determine DeceptionJournal of Marketing, 41
M. Pertschuk (1983)
Revolt Against Regulation: The Rise and Pause of the Consumer Movement
R. Petty (2000)
Marketing without Consent: Consumer Choice and Costs, Privacy, and Public PolicyJournal of Public Policy & Marketing, 19
H. Hess (1922)
History and Present Status of the " Truth-in-Advertising" MovementThe Annals of the American Academy of Political and Social Science, 101
R. Tedlow (1981)
From Competitor to Consumer: The Changing Focus of Federal Regulation of Advertising, 1914–1938Business History Review, 55
R. Petty (2014)
International Advertising Law and Regulation
M. Handler (1929)
FALSE AND MISLEADING ADVERTISINGYale Law Journal, 39
H. Kenner (1936)
The fight for truth in advertising
Stanley Hollander, Kathleen Rassuli, D. Jones, L. Dix (2005)
Periodization in Marketing HistoryJournal of Macromarketing, 25
R. Freer (1949)
Informative and Nondeceptive Advertising *Journal of Marketing, 13
Cooper Spinelli (2014)
Far From Fair, Farther From Efficient: The FTC and the Hyper-Formalization of Informal Rulemaking, 6
I. Stole (2006)
Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s
J. Wood (1958)
The story of advertising
R. Pitofsky (1977)
Beyond Nader: Consumer Protection and the Regulation of AdvertisingHarvard Law Review, 90
I. Millstein (1964)
The Federal Trade Commission and False AdvertisingColumbia Law Review, 64
Lauren Strach, M. Russell (2012)
THE GOOD HOUSEKEEPING SEAL OF APPROVAL: FROM INNOVATIVE CONSUMER PROTECTION TO POPULAR BADGE OF QUALITYEssays in Economic and Business History, 21
Dorothy Cohen (1980)
The FTC's Advertising Substantiation ProgramJournal of Marketing, 44
Karl Boedecker, Fred Morgan, Linda Wright (1995)
The Evolution of First Amendment Protection for Commercial SpeechJournal of Marketing, 59
J. Beales, T. Muris (1993)
State and Federal Regulation of National Advertising
David Henkin (2006)
The Postal Age: The Emergence of Modern Communications in Nineteenth-Century America
D. Pridgen, Ivan Preston (1980)
Enhancing the Flow of Information in the Marketplace: From Caveat Emptor to Virginia Pharmacy and Beyond at the Federal Trade CommissionGeorgia law review, 14
P. Converse (2009)
Marketing Methods and Policies
G. Thain (1973)
Advertising Regulation: The Contemporary FTC ApproachFordham Urban Law Journal, 1
W. Wilkie (1982)
Affirmative Disclosure: Perspectives on FTC OrdersJournal of Public Policy & Marketing, 1
P. Converse (2007)
Essentials Of Distribution
Purpose – The purpose of this article is to examine the US history of advertising regulation, both formal and informal and public and private – particularly focused on advertising that is likely to mislead consumers about attributes, characteristics or performance of advertised products. Design/methodology/approach – This research examines both primary sources such as legal challenges and contemporary writings as well as secondary sources. Findings – Although early court decisions were reluctant to find advertising to be dishonest, the Post Office was the first government agency to challenge blatantly false advertisements through criminal prosecution. At the end of the 1800s, the nascent advertising industry developed an interest in regulating truthfulness to enhance advertising credibility. It proposed a model state criminal code and advertising clubs, followed by local Better Business Bureaus, began to informally resolve advertising dispute. In 1914, the Federal Trade Commission (FTC) was established with authority to prevent unfair methods of competition which it used to challenge advertising that was likely to injure competitors. This authority was later expanded to cover advertising that was likely to mislead consumers regardless of competitive injury. The FTC experimented with trade association advertising provisions and expanding its concepts and tools overtime until a period of retrenchment in the 1980s that set the foundations of modern advertising regulation. Originality/value – This is the first treatment of advertising regulatory history that simultaneously covers and compares various sources of advertising regulation to develop a comprehensive exposition of advertising regulation history.
Journal of Historical Research in Marketing – Emerald Publishing
Published: Nov 16, 2015
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.