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Education and the world of work
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 1999 MCB UP Ltd. All rights reserved.
- ISSN
- 1471-5201
- DOI
- 10.1108/14715209980001553
- Publisher site
- See Article on Publisher Site
Abstract
This paper considers the mutually advantageous relationship that can exist between the University and the SME sectors. Such a relationship is explored through the notion of the Marketing/Entrepreneurship paradigm. The author shares good practice through drawing upon their experience of developing and running shared SME and University programmes.
Journal
Journal of Research in Marketing and Entrepreneurship – Emerald Publishing
Published: Jul 1, 1999
Keywords: University; small to medium sized enterprises; Entrepreneurial curriculum; Marketing