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This paper investigated the interactions between gender stereotypes for jobs, applicant gender, and the communication styles used by male and female applicants during an interview. This study was conducted as a laboratory experiment, utilizing a 2x2x2 mixed design. Subjects read one job description and heard three audiotapes of all male or all female job applicants exhibiting a dominant, submissive, or neutral communication style. The subjects then rated the applicant on five dimensions. These dimensions are likeability, competence, sociability, overall impression, and hireability. Results showed significant interactions of applicant gender and communication style on four of the five dimensions rated in this study. An inspection of the dimension means revealed different effects for genderappropriate and genderinappropriate behavior for males and females. Males were penalized on ratings of overall impression and hireability for communicating in stereotypically genderinappropriate manners. Females were penalized on ratings of sociability and likeability for communicating in a stereotypically genderinappropriate fashion. The implications of these findings for using interviews are then discussed in terms of aversive genderism.
The International Journal of Organizational Analysis – Emerald Publishing
Published: Jan 1, 2003
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