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The Dynamics and Economics of Channel Marketing Systems

The Dynamics and Economics of Channel Marketing Systems Understanding the economics and dynamics of channel marketing systems is the keystone to implementing successful channel marketing strategies. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Handbook of Business Strategy Emerald Publishing

The Dynamics and Economics of Channel Marketing Systems

Lynn, Frank
Handbook of Business Strategy , Volume 1 (1): 13 – Jan 1, 2000
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16 pages

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1077-5730
DOI
10.1108/eb060240
Publisher site
See Article on Publisher Site

Abstract

Understanding the economics and dynamics of channel marketing systems is the keystone to implementing successful channel marketing strategies.

Journal

Handbook of Business Strategy – Emerald Publishing

Published: Jan 1, 2000

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