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The beginnings of motivation research, 1934-1954: a prequel to Fullerton 2013

The beginnings of motivation research, 1934-1954: a prequel to Fullerton 2013 Purpose – This paper aims to show the genesis of motivation research in work done from the 1920s through 1954, especially with the growth in reception of European “depth psychology”. This has been followed up by Fullerton (2013). Design/methodology/approach – Standard historical methodology – heavy reliance on sources written at the time (primary resources), avoidance of anachronism, heavy use of contemporary quotations, efforts to explain and interpret. Findings – Motivation research dates to the 1920s with the work of Paul F. Lazarsfeld and others. It grew rapidly in the USA, part of the great expansion of the behavioral sciences, and amidst a zeitgeist of growing discontent with older psychologies and of Economic Man. Originality/value – This paper takes motivation research back to its origins for the first time, placing it clearly in line with contemporary intellectual developments. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Historical Research in Marketing Emerald Publishing

The beginnings of motivation research, 1934-1954: a prequel to Fullerton 2013

Fullerton, Ron
Journal of Historical Research in Marketing , Volume 7 (4): 15 – Nov 16, 2015
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1755-750X
DOI
10.1108/JHRM-11-2014-0033
Publisher site
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Abstract

Purpose – This paper aims to show the genesis of motivation research in work done from the 1920s through 1954, especially with the growth in reception of European “depth psychology”. This has been followed up by Fullerton (2013). Design/methodology/approach – Standard historical methodology – heavy reliance on sources written at the time (primary resources), avoidance of anachronism, heavy use of contemporary quotations, efforts to explain and interpret. Findings – Motivation research dates to the 1920s with the work of Paul F. Lazarsfeld and others. It grew rapidly in the USA, part of the great expansion of the behavioral sciences, and amidst a zeitgeist of growing discontent with older psychologies and of Economic Man. Originality/value – This paper takes motivation research back to its origins for the first time, placing it clearly in line with contemporary intellectual developments.

Journal

Journal of Historical Research in Marketing – Emerald Publishing

Published: Nov 16, 2015

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