Access the full text.
Sign up today, get DeepDyve free for 14 days.
Vernard Foley (2023)
Firearms in Colonial America: The Impact on History and Technology, 1492–1792 by M. L. Brown (review)Technology and Culture, 23
Jon Littlefield, J. Ozanne (2011)
Socialization into consumer culture: hunters learning to be menConsumption Markets & Culture, 14
R. Belk, J. Costa (1998)
The Mountain Man Myth: A Contemporary Consuming FantasyJournal of Consumer Research, 25
(2011)
Gunfight: The Battle over the Right to Bear Arms in America
D. Holt (2003)
What becomes an icon most?Harvard business review, 81 3
Pope, Daniel (1983)
The Making of Modern Advertising
Gerald Nash, A. Chandler (1979)
The Visible Hand: The Managerial Revolution in American BusinessJournal of Interdisciplinary History, 9
M. Wilde, S. Strasser (1992)
Satisfaction Guaranteed: The Making of the American Mass MarketTechnology and Culture, 33
Frank Presbrey (2000)
The History and Development of AdvertisingAdvertising & Society Review, 1
Fred Beard (2010)
Comparative Advertising Wars: An Historical Analysis of Their Causes and ConsequencesJournal of Macromarketing, 30
Pamela Laird, R. Tedlow (1991)
New and Improved: The Story of Mass Marketing in AmericaTechnology and Culture, 32
P. Laird (1998)
Advertising Progress: American Business and the Rise of Consumer Marketing
Alden Hatch (1956)
Remington arms : in American history
E. Hirschman (2003)
Men, Dogs, Guns, and Cars--The Semiotics of Rugged IndividualismJournal of Advertising, 32
G. Porter, H. Livesay (1972)
Merchants and manufacturers : studies in the changing structure of nineteenth-century marketingJournal of Southern History, 38
M. Schudson (1993)
Advertising the uneasy persuasion: its dubious impact on American society
H. Williamson (1952)
Winchester: The Gun That Won the West
E. Ezell (1965)
Book Reviews: Civil War Guns: The Complete Story of Federal and Confederate Small Arms: Design, Manufacture, Identification, Procurement. Issue, Employment, Effectiveness, and Postwar Disposal. By William B. EdwardsPennsylvania history, 32
R. Pollay (1979)
Information Sources in Advertising History
D. Bigelow (1952)
William Conant Church & the Army and Navy journal
Stanley Hollander, Kathleen Rassuli, D. Jones, L. Dix (2005)
Periodization in Marketing HistoryJournal of Macromarketing, 25
Francisco Conejo, Ben Wooliscroft (2015)
The Times (and Brands) are a Changin’Journal of Macromarketing, 35
P. Golder (2000)
Historical Method in Marketing Research with New Evidence on Long-Term Market Share StabilityJournal of Marketing Research, 37
D. Schepis, K. Seshan (2012)
Introduction to Chapter 1
Jervis Anderson (1984)
Guns in American life
G. Low, Ronald Fullerton (1994)
Brands, Brand Management, and the Brand Manager System: A Critical-Historical EvaluationJournal of Marketing Research, 31
J. Norris (1990)
Advertising and the Transformation of American Society, 1865-1920:
D. Holt (2004)
How Brands Become Icons: The Principles of Cultural Branding
W. Hollon, L. Kennett, J. Anderson (1975)
The Gun in America: The Origins of a National Dilemma
J. Burbick (2006)
Gun Show Nation: Gun Culture And American Democracy
John Brown, Walter Licht (1995)
Industrializing America: The Nineteenth CenturyTechnology and Culture, 37
Felicia Deyrup (1970)
Arms making in the Connecticut Valley;: A regional study of the economic development of the small arms industry, 1798-1870
Francisco Conejo, Ben Wooliscroft (2015)
Brands Defined as Semiotic Marketing SystemsJournal of Macromarketing, 35
H. Grey, Ross McCluskey (1955)
Field & stream treasury : memorable articles and stories selected from the pages of America's number one sportsman's magazine
Michael Bellesiles (2001)
Arming America, the Origins of a National Gun Culture
Purpose– This article aims to document and analyze how E. Remington & Sons built a valuable firearms brand through its advertising in the period 1854-1888. Design/methodology/approach– The study uses qualitative methods. Primary source documents include newspapers, journals, and catalogs. The advertising analyzed came primarily from three periodicals – Harper's Weekly, The Army Navy Journal, and American Agriculturalist – that together reached a broad audience of American firearms consumers. Findings– Advertising to both civilian and military markets, Remington used a number of appeals including expert testimonials, fears of robbery and home invasion, and boasts of quality, military contracts, and honors from shooting competitions. Until the late 1870s, Remington used manufacturer's advertising more than its competitors. Originality/value– Business historians have not seriously addressed Remington or other gun advertising and branding during the nineteenth century, while firearms historians have largely relegated these ads and other promotional ephemera to illustrative accessory roles, not as subjects of independent consideration. By investigating the rise of this important firearms brand, the research sheds light on the evolution of the American firearms industry and the prevailing gun culture.
Journal of Historical Research in Marketing – Emerald Publishing
Published: Nov 4, 2013
Keywords: Advertising history; Branding history; E. Remington & Sons; Firearms history; Harper's Weekly ; The Army Navy Journal ; American Agriculturalist
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.