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Teaching Dinosaurs to Fly The Role of the Chief ECommerce Officer

Teaching Dinosaurs to Fly The Role of the Chief ECommerce Officer As ecommerce capability becomes more and more integral to business success, a new executive is stepping in to lead the way. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Handbook of Business Strategy Emerald Publishing

Teaching Dinosaurs to Fly The Role of the Chief ECommerce Officer

Foster, Reginald
Handbook of Business Strategy , Volume 1 (1): 6 – Jan 1, 2000
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6 pages

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1077-5730
DOI
10.1108/eb060205
Publisher site
See Article on Publisher Site

Abstract

As ecommerce capability becomes more and more integral to business success, a new executive is stepping in to lead the way.

Journal

Handbook of Business Strategy – Emerald Publishing

Published: Jan 1, 2000

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