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Talking to Kids

Talking to Kids This paper provides a look at children today using the latest Youth TGI data. The Youth TGI survey covers many aspects of kids' lives, which add insight into effective communications planning. The focus of the paper is the importance of understanding children in order to target them effectively. It looks at how kids are spending their time, their media consumption, their adoption of new technology and their attitudes. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Advertising and Marketing to Children Emerald Publishing

Talking to Kids

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1464-6676
DOI
10.1108/eb027668
Publisher site
See Article on Publisher Site

Abstract

This paper provides a look at children today using the latest Youth TGI data. The Youth TGI survey covers many aspects of kids' lives, which add insight into effective communications planning. The focus of the paper is the importance of understanding children in order to target them effectively. It looks at how kids are spending their time, their media consumption, their adoption of new technology and their attitudes.

Journal

International Journal of Advertising and Marketing to Children – Emerald Publishing

Published: Feb 1, 2001

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